MarTech360’S Weekly News Roundup With SocialPost.ai, Hightouch, Acxiom, DeepL, Semrush And More!

Here is MarTech360’s weekly roundup of the top news from global markets. In this fast-paced world, breaking down information helps readers grasp the nuances that follow the news.

Top 11 News from this Week

• In Marketing Automation news this week…

Google Ads Enables Seasonality Adjustments to Improve Smart Bidding Accuracy

Google Ads has introduced seasonality adjustments, a feature that helps advertisers guide Smart Bidding strategies during short-term events – such as sales or promotions – when they expect conversion rates to shift significantly. These adjustments are now available for Search, Standard Shopping, Display (with Target ROAS and Target CPA), plus Performance Max and App campaigns using all bid strategies.

Yahoo DSP & TripleLift Expand Creative Innovation in Native and CTV

TripleLift, the world’s leading creative SSP, announced that Yahoo DSP buyers now have access to TripleLift’s full suite of high-performing native and high-impact Connected TV (CTV) formats including Pause Ads, fundamentally changing how campaigns can engage audiences across the open web.

• In Social Media Technology news this week…

SocialPost.ai Raises $1M to Empower Small Businesses with AI Social Media Tools

SocialPost.ai, an AI-powered platform designed to simplify social media marketing for small businesses, has secured $1 million in seed funding led by Ember Venture Capital to accelerate its global expansion and product development. In just three months since its launch, the platform has attracted over 600 subscribers, signaling strong demand among small enterprises.

• In Customer Experience news this week…

Infobip and Oracle Partner to Elevate Customer Engagement with WhatsApp and SMS Integration

Infobip, a leading global cloud communications platform and trusted Oracle partner, has announced an expanded collaboration with Oracle to enhance Oracle Fusion Cloud Service by integrating WhatsApp and SMS messaging. Now available through Oracle Cloud Marketplace, this integration enables enterprises to engage customers seamlessly across the world’s most popular messaging channels, creating more interactive and personalized experiences.

Seamless Mobile Video CX Now Available Across Asia-Pacific via 8×8–Modica Group Partnership

8×8, Inc., the industry’s most integrated CX platform provider, and Modica Group, a global leader in intelligent messaging, are expanding omnichannel CX capabilities across the APAC with a new and strategic reseller partnership. The partnership kicks off with the integration of 8×8 JaaS into Modica’s OMNI CPaaS platform, enabling businesses to launch secure, high-quality video sessions directly from SMS, WhatsApp.

• In Mobile Tech news this week…

Meta Unveils Vibes: AI-Powered Video Creation to Boost Engagement

Meta has introduced Vibes, an AI-driven short-form video feed designed to empower social media creators and digital marketers. Integrated into the Meta AI app and accessible via meta.ai, Vibes allows users to create, remix, and share AI-generated videos, offering a fresh avenue for content creation and audience engagement.

Kargo Elevates CTV Pause Ads With Premium Creative and Enhanced Capabilities in Future Today Partnership

Kargo, the leading creative optimization platform, unveiled its reimagined approach to Pause Ads on connected TV (CTV), bringing elevated design and data-backed performance to a format that insofar has been underutilized. The new offering provides brands with a non-intrusive, high-impact way to capture consumer attention during natural breaks in viewing.

• In Marketing Analytics news this week…

Acxiom Unveils ‘True Intelligence’ to Redefine Digital and CTV Advertising Measurement in Partnership with The Trade Desk

Acxiom, the connected data and technology foundation powering some of the world’s leading brands, announced the launch of ‘True Intelligence’, an advanced measurement solution designed to help marketers better understand the real-world business impact of their digital and connected TV (CTV) advertising.

Hightouch Partners with Narrative I/O for Multi-Vendor Identity

• In Martech Content news this week…

DeepL unveils marketplace for ready-made DeepL API solutions

DeepL, a global AI product and research company, announced the launch of DeepL Marketplace, a centralized platform where businesses can discover and deploy trusted apps and integrations built on DeepL’s industry-leading AI translation and writing APIs.

Semrush Launches AI Visibility Index to Redefine Enterprise Brand Discovery in the Age of AI

The rapid rise of AI-driven search is reshaping how brands connect with their audiences, disrupting billions of clicks and redefining the foundations of digital visibility. While some businesses have quickly adapted to this shift, others are struggling to keep pace. To help enterprises navigate this transformation, Semrush Enterprise has introduced the AI Visibility Index.

Article Of The Week…..

Top Native Advertising Platforms in 2025 to Boost Engagement

Advertising used to be simple. Throw a banner, play a video, hope someone noticed. Today, people ignore it all. Pop-ups, autoplay clips, flashy banners just cause fatigue. And let’s be honest, ad fatigue isn’t just annoying. It kills engagement and makes brands look desperate.

That’s why native advertising matters. Done right, it doesn’t interrupt. It fits. It feels like part of the story, not a commercial break in the middle of someone’s day.

Aligning Consumer Mindsets with Advertising Goals: The Key to Unlocking Higher Publisher Revenues

Here’s the truth. The old spray-and-pray ads? They’re dead. People are tired of pop-ups, autoplay videos, and banners that make no sense. They click away. They install blockers. Engagement tanks. Revenue suffers. And yet, so many publishers keep doing the same thing.

The problem is obvious. Ads ignore the consumer mindset in advertising and what the user actually wants. Timing is off. Context is off. Message is off.