Benchmark Introduces Modern Platform Built for Busy Marketers

Benchmark Email announced the launch of its fully reimagined email marketing platform and brand identity, built on modern architecture to meet the needs of today’s busy marketers. With this launch, Benchmark repositions itself as the go-to solution for marketers seeking simplicity, clarity, and control – without the weight of bloated software.

“There’s been a stagnation in email marketing tech for years,” said Jonathan Herrick, CEO of Benchmark. “We saw a clear opportunity to bring innovation and focus back to the channel – starting with a clean slate and building the most intuitive, effective platform in the industry.”

An Answer to an Overwhelmed Industry

Benchmark’s platform is designed to simplify the chaos – giving busy marketers with limited time and resources a tool that’s fast, simple, and effective, so they can get in, get results, and get back to everything else on their plate.

“It seems as if many email platforms proclaim to be easy-to-use in the face of blatant complication. What I love most about Benchmark is how easy it is to just create an email and send it,” says Benchmark beta user Val Lynn Booth of Lokation Mortgage. “I can build the layout I want without feeling constrained by templates, and the reporting is clear and intuitive.”

Also Read: AtData Launches Email Identity Intelligence Licensing Solutions to Power AI and Identity Innovation

A Modern Email Platform Built from the Ground Up

The new Benchmark Email is more than a redesign – it’s a full replatforming effort grounded in simplicity, performance, and smart technology. From simpler domain authentication to straightforward pricing, every detail was designed to save busy marketers time and remove unnecessary complexity. Built with modern infrastructure, the platform offers real-time speed and the flexibility to scale with customer needs.

Key features include:

• AI Essentials – Helpful AI tools to create images, refine content, polish subject lines, and adjust tone – keeping marketers in control while speeding up the small but important details.
• Best-in-Class Email Builder – An intuitive drag-and-drop editor with pixel-perfect design tools to help brands stand out in the inbox.
• Real-Time Activity Feed – Visualize contact engagement and campaign impact as it happens, including behavioral insights and interactions.
• Smart Segmentation & Tagging – Flexible tagging and segmentation tools that make it easy to organize audiences and send more targeted emails.
• Real, Human Support – Expert human support means marketers never have to figure it out alone.

The new platform reflects Benchmark’s focused approach: do fewer things better. Unlike competitors chasing channel sprawl and feature overload, Benchmark doubled down on email – and rebuilt it for the modern marketing stack.

SOURCE: PRNewswire