Canto Unveils Canto XI: Redefining Digital Asset Management for the AI-Driven Enterprise

Canto, a pioneer in digital asset management (DAM), has announced the launch of Canto XI, marking a major evolution of its platform. Representing the 11th generation of Canto’s solution, Canto XI transforms DAM into an intelligent content hub designed to meet the demands of the AI era.

Developed to help brands overcome the growing complexity of managing digital assets across multiple disconnected systems, Canto XI centralizes the entire content lifecycle while introducing powerful new capabilities. It provides a single, intuitive source of truth for creative and product content—enabling teams to accelerate campaigns, streamline collaboration, and align creative assets with product data seamlessly.

Canto XI debuts four new purpose-built products-Brand Studio, Approval Hub, AI Library Assistant, and Media Publisher—alongside a completely redesigned interface and deeply embedded AI features. Together, these innovations unify every stage of the content lifecycle through automation and intelligence.

“The content landscape has fundamentally changed. Brands are creating exponentially more digital assets while facing pressure to move faster and maintain consistency across every touchpoint,” said Wain Kellum, CEO, Canto. “Our customers told us they need more than traditional DAM; they need agile systems that keep pace with today’s and tomorrow’s content demands. Canto XI now delivers exactly that. We’re excited to release a transformational platform where AI doesn’t just organize content, it accelerates every decision teams make.”

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New Products Streamline Workflows and End Tool Overload

In addition to its modernized interface, Canto XI introduces four integrated products that eliminate the need for multiple tools:

• Brand Studio empowers teams and partners with customizable, on-brand templates while preserving creative control.
• Approval Hub simplifies review and approval processes with annotation, version tracking, and audit trails to improve speed and accuracy.
• AI Library Assistant automates tagging, organization, and content enrichment through AI, keeping libraries searchable and structured.
• Media Publisher distributes optimized assets—including video—directly to websites, applications, and marketing channels, removing the need for separate publishing tools.

Canto AI: Intelligence at Every Step

Canto XI embeds AI throughout the platform to optimize every stage of content management. Features like AI Visual Search offer visual similarity detection, while AI Library Assistant delivers intelligent categorization and smart metadata recommendations. Within Brand Studio, AI enhances creative workflows by suggesting templates and assets based on context. These intelligent tools reduce manual effort, improve discoverability, and help teams make data-driven creative decisions faster.

“Marketing teams are drowning in disparate tools from too many vendors that create more work instead of reducing it,” said Alan Beiagi, Chief Product and Technology Officer, Canto. “Canto XI gives them one platform where AI handles the heavy lifting and connects content to business outcomes. While many platforms layer AI on top of existing systems, we’ve built intelligence directly into the foundation of the Canto platform, so every action benefits from AI without teams having to think about it.”

From Content Chaos to Intelligent Orchestration

At its core, Canto XI redefines how enterprises approach content management—treating creative, brand, and product assets as interconnected components of a unified ecosystem. The platform integrates seamlessly with existing marketing technology stacks, while its AI engine continuously learns from user behavior to refine recommendations and optimize workflows.

With Canto XI, brands can evolve from managing content chaos to driving content intelligence, enabling faster execution, consistent branding, and measurable business impact.