Google is rolling out a redesigned display for paid search results by grouping all sponsored listings into a single, collapsible section labeled “sponsored” that remains visible as users scroll. This change replaces the prior format where each ad carried an individual label. A “Hide” button shows up at the bottom. This lets users collapse the sponsored results after scrolling past them.
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This update aims to simplify the user experience. It reduces clutter and keeps ads separate from organic results. The feature is launching on desktop and mobile. However, users must scroll past the ads first before they can hide that section. This change is part of how Google is evolving its ads. It also shows a focus on being transparent.
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