DoubleVerify Expands Global Measurement Capabilities to Include Microsoft Advertising’s Proprietary Inventory and Data

DoubleVerify, a leading software platform for media quality verification, performance optimization, and campaign outcome measurement, announced an expanded integration with Microsoft Advertising. This enhancement extends DoubleVerify’s measurement coverage to include Audience Ads across Microsoft’s owned properties and publisher network—now with support for in-market audiences. The collaboration strengthens transparency and accountability for advertisers while enabling them to authenticate media quality and optimize performance across Microsoft’s premium ad inventory.

In addition, DoubleVerify has introduced DV Campaign Automator™, a powerful automation tool designed to streamline campaign trafficking for brands and agencies running Audience Ads-including display, native, and video formats-powered by Microsoft AI and trusted audience data.

“We are excited to build on our successful integration with Microsoft Advertising and expand our measurement solutions across the platform’s proprietary inventory and data,” said Mark Zagorski, CEO of DoubleVerify. “This release builds on DV’s leadership in driving media effectiveness for advertisers, ensuring our clients can seamlessly measure campaign delivery, optimize their advertising efforts, and ultimately, drive superior business outcomes with Audience ads.”

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Enhancing Transparency and Performance Across Microsoft Advertising

Advertisers can now use DoubleVerify’s media authentication tools on key Microsoft platforms. This includes MSN, Outlook, and Microsoft Casual Games. They can also run campaigns that utilize Microsoft’s in-market audience data. These measurement tools include brand suitability, viewability, and invalid traffic detection. They help marketers improve quality. This boosts engagement in a secure and clear way.

The launch of DV Campaign Automator™ improves campaign management. It removes manual steps that slow down execution and hurt performance. The tool automates end-to-end campaign trafficking—from creation and settings adjustments to tag management, billing, and reporting—helping advertisers and agencies achieve faster deployment and full verification coverage with greater operational efficiency.

“The extension of our integration with DoubleVerify, which includes enhanced third-party measurement and new trafficking capabilities, allows us to deliver additional insights to our shared clients for more successful campaigns,” said Danielle McMeekin, VP, Global Performance Sales at Microsoft Advertising. “By integrating DoubleVerify’s capabilities, our clients benefit from a high level of transparency and effectiveness in their digital advertising.”

Expanding the Power of Audience Ads

Microsoft’s Audience Ads platform helps brands reach high-intent audiences. This includes display, native, and video formats. Brands engage with consumers on Microsoft’s sites and various third-party publishers. Using Microsoft AI and reliable first-party data, Audience Ads help marketers target precisely. They offer clear performance insights and let brands customize their creative experiences. This resonates well across various digital platforms.

Unified Insights Through DV Pinnacle® and the DV MAP Framework

Advertisers can get detailed metrics and useful insights through DV Pinnacle®. This is DoubleVerify’s unified analytics platform. It provides real-time reporting and visuals for all campaign elements. This seamless integration helps advertisers measure success as a whole. They can then optimize for the best results.

DV’s enhanced media verification capabilities are built on the foundation of the DV Media AdVantage Platform (MAP)—a robust framework that unifies verification, AI-driven optimization, and performance measurement. DV MAP marks DoubleVerify’s evolution from a verification provider to a full-scale media effectiveness platform, empowering brands to achieve transparency, efficiency, and measurable impact in their digital advertising strategies.

With these new capabilities, DoubleVerify and Microsoft Advertising continue to set a higher standard for performance accountability and campaign optimization across global digital ecosystems.