MessageGears has introduced new segmentation capabilities-dynamic data variables and nested data filters-that enhance marketers’ autonomy and targeting precision within complex enterprise datasets. These features allow users to create continuously refreshed lists and apply sophisticated logic to multi-dimensional data structures without relying on engineering or schema expertise.
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With dynamic data variables, marketers can define real-time attributes such as product inventory or campaign codes that automatically stay up to date. Nested data filters help you segment layered data, such as recent purchases and search history. You can use simple AND/OR logic in the user interface. This innovation helps enterprise teams create scalable, channel-neutral audiences.
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