ACC Intelligence, the advanced analytics and insights hub within Acceleration Community of Companies (ACC). To prevent these costly guesswork, the company launched Definity, a synthetic audience platform that allows brands to pressure-test creative and messaging against high-fidelity digital twins of their key stakeholders.
Functioning as a “flight simulator” for high-stakes decisions, Definity helps teams move from gut feel to predictive certainty. The platform simulates audience responses in seconds, a capability already in use by Fortune 500 companies to validate creative, de-risk decisions, and forecast campaign outcomes.
“Too many brands only learn that their creative missed the mark when they see a controversial headline about an ad that didn’t land the way they’d hoped,” said Monica Chun, President, ACC. “Definity helps CMOs mitigate budget and reputational risk so they can push bold ideas without stepping on cultural landmines.”
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How Definity Works
The platform synthesizes census data, behavioral patterns, ethnographic research, and proprietary netnographic signals drawn from online audience behavior. These digital twins simulate responses from customers, investors, employees, regulators, and media across broad demographics, micro-communities, and even individual targets.
“Speed matters when you’re making creative calls, but trust matters more,” said Michael Kittilson, Definity product architect. “That’s why we’ve baked in privacy protections, accuracy validations and human bias reviews,so brands feel safe leveraging AI.”
Pre-built cohorts for Gen Alpha, Gen Z, and Millennials are available immediately. Custom stakeholder modeling lets teams test everything from product launches to crisis communications.
SOURCE: PRNewswire
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