Segwise Expands AI-First User Acquisition Platform With Advanced Creative Analytics for Mobile Marketers

Segwise, the AI-first ad creatives platform, has unveiled AI Creative Analytics, a groundbreaking solution designed to help mobile marketers uncover performance-driving patterns in their ad creative data. The new tool automatically tags and maps creative variables-such as hook dialogue, background setting, character traits, and CTAs-to key metrics like Return on Ad Spend (ROAS) and Cost Per Acquisition (CPA), offering marketers a clear view of what works and what doesn’t.

Building upon Segwise’s growing suite of AI-powered agents, AI Creative Analytics is redefining how mobile-first brands—from gaming to subscription-based apps and DTC eCommerce-optimize creative performance. The platform’s AI agent finds and analyzes all creative elements, even in playable ads. Marketers can create custom tags that match their brand strategy. This gives us a clear, data-based view of which creative aspects are effective and which ones need work. As a result, marketers can optimize their creative efforts faster and smarter.

Through Segwise’s unified analytics dashboard, marketers can access comprehensive creative intelligence across more than 10 major ad networks, including Meta, Google, TikTok, AppLovin, Unity, and others. The system aggregates creative-level performance data, reveals cross-network and regional trends, and proactively flags signs of creative fatigue through automated alerts.

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Segwise combines AI-driven tagging with creative analytics. This lets marketing teams test, learn, and iterate continuously. They can improve performance and cut down on manual work. Data and design support every creative decision through an end-to-end optimization approach. Its no-code setup links to major Mobile Measurement Partners (MMPs) like AppsFlyer, Adjust, and Singular. This makes it easy to adopt and improve campaign visibility.

“With ad creatives becoming the most important lever in performance marketing, creative analytics is the difference between wasted spend and efficient growth,” said Brijesh Bharadwaj, Co-founder of Segwise. “Our AI creative analytics platform eliminates the manual grunt work of tagging, analyzing, and comparing creatives so that marketing teams can focus on creative strategy.”

Segwise is also advancing toward AI Creative Generation, currently in beta, which leverages insights from its analytics engine to help marketers instantly generate and test new creative variations. This feature allows teams to replicate and scale high-performing creative elements—like hook scenes, dialogue, and visuals-at unprecedented speed.

“Segwise has eliminated our creative tracking bottleneck. We are now able to understand the impact of our creative variables without the hassle of manually tagging them. We also get automated fatigue tracking across every ad network — our team’s time has been saved from data compilation to actual creative strategy, allowing us to scale our app faster,” said Nick Cullen, Director of Growth & UA at Mode Mobile.

With these innovations, Segwise continues to strengthen its position as a trusted AI partner for mobile marketers, driving a new era of data-powered creativity that turns insight into performance and performance into scalable growth.