LG Ad Solutions Debuts Agentiv: An AI-Powered Advertising Technology Platform
LG Ad Solutions has launched Agentiv, a next-generation artificial-intelligence platform designed to streamline and amplify advertising workflows across its Connected TV (CTV) ecosystem. Built to support both internal and external agents, Agentiv enables functions such as feasibility modelling, creative review, campaign optimisation and privacy-safe data collaboration.
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With features including natural-language querying of campaign metrics, persona-based permissions for tiered access and clean-room integration for secure data partnership, LG Ad Solutions positions Agentiv as a unified foundation for “agentic” ad-tech operations. According to the firm, more than 20 intelligent agents are already operating within the platform, helping advertisers work smarter, deploy faster and extract more value from viewership data. The initial roll-out will be a limited beta with select advertisers, signalling LG’s intent to infuse its advertising infrastructure with next-wave AI capabilities and deepen its role as a partner for brands seeking measurable, data-driven CTV outcomes.
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