DPG Media Integrates Brand Metrics into Ad Manager to Enhance Brand Lift Measurement

Brand Metrics, a leader in brand lift measurement, has expanded its work with DPG Media. They fully integrated their tech into DPG Media’s self-service ad platform, Ad Manager. This integration helps advertisers and agencies in Belgium and the Netherlands see how their campaigns affect their brand. They can track important metrics like awareness, consideration, preference, and action intent easily. For campaigns with media budgets starting from €10,000, this brand lift measurement is available free of charge.

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“We are pleased to offer our advertisers a simple and accessible way to measure brand lift, directly within our Ad Manager platform. No extra action is required, and the measurement is performed independently via our trusted partner, Brand Metrics,” said Stefan Havik, Chief Digital Officer, DPG Media. The integration provides advertisers with reliable, data-driven insights into the effectiveness of their media investments. Elwin Gastelaars, Chief Revenue Officer, Brand Metrics, added, “Brand lift data helps clients understand why campaigns are successful, supports media spending, and helps reduce ineffective advertisements.” The partnership boosts DPG Media’s focus on transparency and accountability. This is vital in today’s complex advertising world.