Domaine Worldwide Launches “Domaine Editions” to Deliver Continuous Innovation for Enterprise Shopify Brands

Domaine Worldwide, the global leader in Shopify design and development, announced the launch of Domaine Editions, a bi-annual release program from its internal R&D division, Domaine Labs. Designed to align with Shopify Editions, the program enables brands to continuously evolve their storefronts with the latest Shopify tools and features-without the cost or disruption of full rebuilds.

“The future of commerce belongs to brands that can evolve as fast as their customers,” said Max Rolon, Chief Technology Officer at Domaine Worldwide. “Domaine Editions gives our clients that advantage. It combines the speed of Shopify’s innovation cycle with the engineering power of Domaine, creating a model that no traditional agency can match.”

Foundation: A New Benchmark for Enterprise-Grade Shopify Development

The first release under Domaine Editions, called Foundation, introduces a modular, enterprise-grade Shopify framework engineered for speed, accessibility, and long-term maintainability. Drawing from Domaine’s experience in launching over 350 storefronts, Foundation integrates Shopify’s newest capabilities to deliver maximum content flexibility-while maintaining the simplicity, scalability, and reliability that define the Shopify platform.

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Proven Impact with Leading Global Brands

Early adopters of the Foundation framework are already realizing measurable business outcomes across performance, conversion, and time-to-market:

• Psycho Bunny relaunched on Shopify in just 20 weeks, achieving an 8% increase in conversion rate since launch.

• Olaplex reported a 31% lift in conversion, 30% more add-to-cart actions, 18% more views per session, and a 51% faster load time (LCP) after implementing Foundation across both DTC and B2B channels.

• Polywood and Moose Knuckles completed complex migrations from Adobe Commerce to Shopify in under 30 weeks, demonstrating Foundation’s ability to accelerate enterprise-level transformations at scale.

Domaine Labs: Powering Innovation from Within

Behind Domaine Editions is Domaine Labs, the company’s in-house research and development team dedicated to advancing Shopify innovation. The team experiments with emerging technologies and builds proprietary frameworks that evolve in parallel with Shopify Editions-allowing Domaine to bring next-generation capabilities to clients faster than any traditional agency.

“Inside Domaine Labs, our team focuses on what’s coming next and how to make it usable for brands today,” said Milo Farley, Director of Delivery for Domaine Labs. “That combination of market awareness and engineering depth gives our clients informed access to tools and capabilities they won’t find anywhere else.”

Redefining Shopify Innovation for Enterprise Commerce

With the launch of Domaine Editions, Domaine Worldwide strengthens its position as the leading innovation partner for enterprise brands on Shopify. The program establishes a continuous evolution model-bridging Shopify’s rapid product innovation with Domaine’s proven engineering and design expertise-helping global brands stay ahead of customer expectations, technological shifts, and market trends.