System1 Launches Emotion-Driven Platform to Guide Ad Strategy

System1, the leader in creative effectiveness, announced the launch of Test Your Ad Competitive Edge, the world’s largest open database for creative performance, featuring insights from more than 100,000 ads. This powerful new platform gives marketers an unparalleled, real-time view of their category and provides inspiration from the most effective advertising worldwide.

Test Your Ad Competitive Edge uses System1’s Premium database, built over six years. This innovative tool helps brands see their ad performance and compare it to competitors.

System1’s emotional response data and real-time ad tracking help marketers boost creative performance. They can benchmark and optimize faster and more accurately than before. Additionally, integrated spend data enhances smarter, data-driven media investment decisions.

Empowering Marketers with Comprehensive Competitive Insight

With Test Your Ad Competitive Edge, advertisers can use tools that strengthen their creative strategy and lead to real growth:

• Rank & Compare – Track and rank creative performance across 11 sectors and 108 subcategories to benchmark ads against competitors and industry norms.

• Predict Impact – Leverage System1’s proprietary Star, Spike, and Fluency metrics, derived from real audience testing, to forecast both brand growth and short-term sales.

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• Shape Creative Strategy – Use FaceTrace® technology to identify emotional triggers and creative approaches that most effectively engage audiences.

• Discover Trends – Explore category shifts and creative movements with AI-powered search, timely notifications, and curated collections of standout ads.

• Track & Report – Generate detailed, shareable reports to compare campaigns and communicate performance quickly.

• Inform & Improve Future Creative – Access System1’s consulting services for premium, strategic insights to refine both existing and upcoming campaigns.

“Creative quality is a powerful multiplier of profit potential, but to truly predict how effective your advertising will be, you need to understand how it benchmarks against your category and competition,” said Jon Evans, Chief Customer Officer at System1. “Test Your Ad Competitive Edge transforms the way brands evaluate and learn from their own creative, their competitors’ work, and the world’s most effective advertising. The database enables brands to discover their creative share of voice and make bolder, smarter, and more emotionally resonant work.”