Salesforce Empowers B2B Marketers with Data Cloud’s Account Hierarchy Segmentation

By MarTech360 Bureau On Nov 5, 2025

Salesforce, announced a major enhancement to its B2B marketing suite with the introduction of hierarchical aggregation functionality within Salesforce Data Cloud Segmentation, empowering marketers to model the complexity of real-world corporate structures more effectively. The new feature enhances Salesforce’s Account Hierarchy. It shows relationships like parent company to subsidiary or headquarters to regional office. You can now collect key metrics like revenue, pipeline value, and engagement from all linked child accounts up to the parent level. This gives marketers a unified view of entire organisations, improving precision in targeting and segmentation.

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Salesforce noted that the feature allows for more accurate cross-sell and expansion targeting while also helping teams exclude entire account hierarchies from campaigns when high-priority support issues are open. “Account Hierarchical Aggregation is a strategic capability that enables B2B marketers to model real-world business complexity,” said Rekha Ayothi, Director, Product Management, Data Cloud at Salesforce. “By furnishing a complete perspective of corporate structures and consolidating vital data, this functionality empowers marketers to establish exceptionally precise segments and drive sustained growth.” The new feature is now available for Account and Unified Account-based segments in Salesforce Data Cloud.