MoEngage, a top AI-driven customer data and engagement platform, has completed a $100 million funding round. This round was led by Goldman Sachs Alternatives and A91 Partners. This investment shows the rising global need for new marketing tech. It assists companies deliver tailored, AI-powered client interactions on a grand scale.
MoEngage has successfully raised over $250 million in funding, which is fantastic news! This big investment boosts its role as a leader in AI customer engagement and marketing automation. With this funding, MoEngage can boost product innovation and expand in North America, EMEA, and Asia-Pacific. This growth will strengthen MoEngage’s leadership in Southeast Asia and Australia/New Zealand (SEA & ANZ). Exciting times are ahead!
MoEngage enables global brands to automate, analyze, and personalize digital experiences. This spans web, mobile, email, social, and messaging channels. Over 1,350 brands around the world rely on this platform. This includes names like SoundCloud, McAfee, Flipkart, Domino’s, Deutsche Telekom, and Travelodge. Together, they connect with more than two billion consumers monthly.
This investment will also help scale Merlin AI, MoEngage’s main suite of smart agents for marketers and product teams. Merlin AI uses advanced machine learning. It helps with data-driven decisions, automates campaigns, and boosts customer conversion rates.
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“Our global momentum, built on our category leadership in Asia, validates that brands are moving beyond legacy marketing clouds,” said Raviteja Dodda, CEO and Co-founder of MoEngage. “More than 300 enterprises worldwide have turned to MoEngage for its AI-led agility and ease of use. This investment will fuel our next phase of growth across North America and EMEA, while allowing us to double down on innovation and customer success in our key markets across SEA and ANZ.”
The company counts over 1,350 global brands among its customers, including SoundCloud, McAfee, Flipkart, Domino’s, Deutsche Telekom, and Travelodge, reaching over two billion consumers each month.
“MoEngage has been an incredible partner in our growth journey,” said Hope Barrett, Sr. Director of Martech at SoundCloud. “Their platform enabled us to seamlessly migrate more than 120 million users in just 12 weeks and leverage AI-driven insights to accelerate product launches that have strengthened retention across our paid user base.”
Rajat Sood, a Managing Director at Goldman Sachs Alternatives, said, “Our investment in MoEngage reflects Goldman Sachs’ commitment to backing category-leading technology platforms that are leveraging AI for serving enterprises globally. By leveraging our global network, expertise, and capital, we look forward to helping the company accelerate growth, expand into new markets, and deliver lasting value to its customers.”
Kaushik Anand, Partner at A91 Partners, added, “We have gotten to know the MoEngage team over the last six years and have been impressed by their ability to constantly innovate and expand their product offerings. We are excited to back MoEngage as they look to scale their global customer footprint by empowering marketing and product teams with cutting-edge technology to build and retain customer relationships.”
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