Marigold PR Launches PRplus, an AI Tool for Modern Search

Marigold PR has introduced PRplus: AI Influence, a strategic communications program designed to help B2B brands strengthen visibility and credibility within AI-generated search results as consumer discovery behaviors rapidly shift. With research showing that over 80% of consumers now rely on generative AI for at least 40% of their online searches-and that 95% of links cited by AI models come from non-paid, third-party media-Marigold PR developed PRplus to ensure companies remain discoverable as paid ads and branded content become less influential in AI-driven search ecosystems. Targeted at brands across North America, particularly in cannabis, technology, and industrial sectors, the program blends traditional earned media strategies with AI discoverability reporting, offering message development, press release creation, media outreach.

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AI search audits, and actionable post-campaign insights. “This is a turning point for communications. Generative AI is rewriting the rules. The brands that’ve been investing in PR are ahead of the curve and seeing the results, and those who haven’t yet have a real opportunity to gain ground,” said Katie Pringle, CEO and Co-founder of Marigold PR. As regulated industries like cannabis face heightened visibility challenges, PRplus aims to help brands increase citations, strengthen authority, and improve inbound discovery, with early adopters such as Vantage Hemp Co. already reporting meaningful gains in AI-recognized trust signals.