Ibotta and ABCS Insights Partner to Bring Third-Party Sales Lift Measurement to Digital Promotions
Ibotta has partnered with ABCS Insights. This will help CPG brands see how digital promotions impact them. They provide independent, third-party validation of incremental sales. Early studies in areas like salty snacks, pet food, and soda found that Ibotta campaigns boosted sales more than other digital methods. With the integration, Ibotta clients can immediately access ABCS Sales Effect studies alongside its LiveLift™ tool, providing a more complete view of campaign performance.
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According to Ibotta CEO Bryan Leach, this offers “greater confidence than ever before” for brands investing in promotional spend. From ABCS, CEO Jerome Shimizu says the partnership delivers “unbiased, actionable performance insights” by combining their rigorous approach to ad effectiveness with Ibotta’s digital promotions network. For brands, the collaboration promises clearer measurement of campaign ROI and better allocation of media and promotions budgets.
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