VuePlanner Integrates Sundogs Creative Scoring to Predict YouTube Ad Performance

VuePlanner, a leading platform for YouTube advertising activation and optimization, has expanded its CreativeVue intelligence suite through the integration of advanced creative insights from Sundogs, a rising creative intelligence startup.

This collaboration boosts VuePlanner’s AI-driven scoring abilities. It helps advertisers forecast campaign performance and refine video assets before launch. Brands can increase engagement and enhance content quality by using better creative intelligence in their planning and targeting. This helps them get the most from their YouTube investments.

“Giving advertisers access to more insights at the beginning of their campaigns leads to predictable outcomes and provides confidence for increased investment,” said Jeremy Stewart, Chief Product Officer and Co-Founder of VuePlanner. “Sundogs has gone incredibly deep when it comes to scoring video ad creative, painting a holistic picture of how an ad will be received.

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By adding this data to our intelligence suite, we’re complementing our existing AI-based solutions with traditional diagnostic scoring born out of Google’s ABCD framework.”

Sundogs’ AI engine analyzes more than 150 creative variables—including narrative flow, pacing, emotional resonance, and sentiment—to benchmark each ad against high-performing industry examples. Combined with VuePlanner’s contextual targeting capabilities, advertisers can now evaluate campaign performance potential earlier in the process and optimize creative for stronger outcomes before going live.

“VuePlanner has already set the standard for precision in YouTube targeting – reaching the right audiences within the right context,” said Ben Jones, Co-Founder of Sundogs. “Our goal is to help brands bring that same precision to the creative itself. This marks our first API partnership, making it easier for teams to turn creative insights into smarter media decisions, bridging the gap between creative development, media investment, and performance.”

The integration marks another milestone in VuePlanner’s ongoing expansion of its CreativeVue intelligence suite. Through its existing partnership with junbi.ai, the platform already offers attention-based scoring to help brands and agencies identify and enhance high-performing creative elements. The addition of Sundogs’ capabilities further equips advertisers with a comprehensive set of tools to elevate YouTube campaign effectiveness and ensure every ad dollar drives meaningful impact.