Encore has acquired FIRST, a leading global brand-experience agency, significantly expanding Encore’s capabilities in event marketing, creative production, and brand-driven engagements worldwide. FIRST brings nearly 15 years of outsourced delivery expertise and 30 years of industry legacy, supporting over 15,000 events annually through offices in New York, London, and Singapore. By integrating FIRST’s embedded corporate-campus model and full-service agency services with Encore’s global event production and technology infrastructure, the combined organization can now deliver a seamless end-to-end offering – from project-based events to embedded customer-facing teams – across North America, EMEA, and APAC.
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This acquisition widens Encore’s scope beyond traditional venue-based production into comprehensive brand experience solutions, enabling clients in financial services, technology, professional services and more to access scalable, globally coordinated events and activation strategies under one roof. The move positions Encore as a more versatile partner for multinational clients seeking unified event, marketing, and brand engagement services at scale.
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