Highwire Acquires The Bliss Group to Create a Modern Marketing and Communications Powerhouse
The move is announced by Highwire, where it will acquire The Bliss Group, and this will mean the union of two well-established marketing and communications companies to provide a more integrated and strategically proficient partner for high-growth and innovation-driven businesses that aim for results that have a clear tie to business outcomes. The merged firm, operating as The Highwire Group, will provide over 250 professionals within North America through its expertise in strategic communications, integrated marketing, demand gen, AI-powered analytics, creative production, media relations, and visibility, among other areas.
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The CEO at Bliss, Cortney Stapleton, will assume a new role of Chief Strategy and Business Officer at Highwire, where she will lead performance and go-to-market strategy and join the board. Bliss’s healthcare and bio health practices will also be integrated into Highwire Health, becoming one practice across consumer health, digital health, life sciences, and medtech. According to its leadership, by pulling together complementary strengths between Highwire and Bliss, sharper thinking and faster execution will be delivered, with better value for clients trying to make their mark in complex, rapidly evolving markets by turning innovation into measurable influence and competitive advantage.
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