Partnerize Launches VantagePoint™ for Publishers to Capture AI-Era Influence Beyond Clicks
Partnerize has introduced VantagePoint™ for Publishers, a new extension of its generative AI attribution solution designed to help media companies quantify and monetize content influence in the age of zero-click, AI-driven discovery. With AI assistants and large language models increasingly shaping consumer purchasing paths without traditional referral clicks, legacy attribution models no longer reflect the true value publishers deliver — leaving them with declining visible traffic but substantial hidden influence. VantagePoint™ addresses this gap by offering independent, auditable visibility into how publisher content drives downstream conversions even when no click occurs, giving publishers data-driven leverage in commercial negotiations and a standardized framework to surface uncredited influence and estimate revenue loss tied to unseen value.
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Unveiled at Affiliate Summit West and now available in limited release, the solution already counts media leaders such as Vox Media and BuzzFeed among early charter participants, with broader early-access options opening up over time. Built on enterprise-grade governance and validated through certification from the Alliance for Audited Media, VantagePoint™ enables a new measurement and compensation paradigm that reflects actual influence rather than click-based signals, helping publishers regain negotiating power with advertisers and thrive in an AI-first affiliate landscape.
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