PR Newswire Enhances Amplify Platform with AI-Powered Brand Voice for Consistent, On-Brand Content
PR Newswire has rolled out improved Brand Voice capabilities using AI technology as part of its PR Newswire Amplify™ solution, allowing corporate communications professionals to have never-before-seen levels of control over how the tone and messaging of their brand is conveyed through various content types. The improved Brand Voice solution enables users to establish a brand identity and then adjust the style and tone of writing for various content types such as press releases, news articles, blog postings, and media pitches.
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Through the centralisation of brand voice profile selection and application, the tool enables organisations to have a consistent presence on various channels, hasten the content creation process, and simplify processes for remote teams. The tool also enables easy onboarding of new members and improves compliance with the set brand guidelines by incorporating these guidelines into the content creation process. This new feature reflects PR Newswire’s dedication to equipping communicators with AI technology that enhances quality, efficiency, and brand integrity in global earned media campaigns.
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