iSpot Unveils SAGE, an Agentic AI Platform Built on Trusted Video Advertising Data
iSpot, the cross-platform TV and video ad measurement and attribution specialist, has launched iSpot SAGE, a proprietary agentic AI platform designed to transform how advertising intelligence, creative insights and campaign optimization are generated across the industry. Developed over two years with input from major brands such as General Motors and Airbnb, SAGE combines iSpot’s massive measurement-grade data set – including frame-by-frame metadata from millions of ads and tens of millions of consumer survey responses – with agentic AI to automate deep insight generation and strategic analysis that historically took teams weeks to compile.
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This contrasts with other AI systems that are generally less granular in their performance and audience measures. It offers specialized agents such as a Creative Insights Analyst or a Creative Planning Assistant that assist marketers in identifying creative performance issues, creating briefs that are data-driven and utilizing competitive analysis, as well as improving the speed of their processes. It is a significant development within the wider context of AI technologies that are founded on advertising data that has already been proven to improve decision-making processes with respect to ROI.
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