Rembrand Expands Spaceback with AI Intelligence Suite to Transform Social Content into High-Performance CTV Advertising

Rembrand, an innovation leader in breakthrough video ad formats and immersive brand experiences, has announced an extension of the scope of its AI offerings through the newly unveiled AI Intelligence Suite within its popular platform, Spaceback. The newly released tool is expected to help brands amplify their social content, adapt it, and scale it to performance-oriented ad campaigns across CTV, streaming, and online video sites.

With the surge in the popularity of connected TVs, marketing is faced with the task of repurposing social-first creative for newer screens. This task has been made difficult by factors like the gap in vertical and horizontal layouts, audio issues, and poor control over AI-generated data. Rembrand’s latest innovation directly addresses these friction points, offering a controllable AI framework that empowers marketing teams rather than replacing them.

Spaceback identified a clear opportunity to enhance its AI foundation to solve tangible business problems. In particular, brands struggled with adapting vertical social videos for horizontal CTV placements, managing audio synchronization, and maintaining strict brand governance when leveraging generative AI tools. The AI Intelligence Suite bridges these gaps by enabling the creation of scalable, high-quality creative derived from top-performing social assets, optimized for every major CTV, streaming, and online video environment.

Previously, Spaceback’s AI largely operated behind the scenes, streamlining workflows and accelerating production cycles. With this expansion, AI moves into a more advertiser-facing role—giving marketers hands-on capabilities to customize, optimize, and deploy creative faster and with greater scale.

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“Modern brands are sitting on goldmines of social content, but there were challenges in formatting alignment that sometimes made the source content inapplicable for transformation to TV,” said Casey Saran, President at Rembrand. “Couple that with the needs brands have to be in control of their brand, and most brands won’t use an automation platform. We see these features as continuing our investment in UI and brand needs, with the intention of every brand integrating Spaceback into their creative toolset.”

Unlike many generative AI advertising platforms—where output can be unpredictable and require significant post-production—Spaceback emphasizes advertiser control. Each step in the creative process is governed by brand guidelines, ensuring quality assurance and alignment with established creative standards.

Key AI-Powered Capabilities in the Spaceback Intelligence Suite

AURA – Ad Content Discovery Tool

AURA leverages intelligent content discovery to surface high-performing social posts within Spaceback’s ecosystem. By unlocking a vast library of source material, brands can rapidly identify top creative assets and transform them into scalable ad units. This significantly shortens the path from concept to execution while improving campaign performance potential.

FADE – Ad Audio Generation Tool

Short-form social videos often lack the production polish required for premium CTV placements. FADE solves this by automatically generating complementary background music and audio layers, converting clips into professionally structured :15, :30, and :60 second commercial formats. The result is a seamless transition from social feed to big screen, eliminating “dead air” and enhancing viewer engagement.

AI Backgrounds

To address the vertical-to-horizontal format challenge, AI Backgrounds intelligently generate complementary visual environments. Vertical social videos are transformed into aesthetically balanced horizontal compositions optimized for CTV and streaming screens, preserving creative intent while enhancing visual impact.

Pause Ads Integration

The suite also helps brands use social media content to launch Pause Ads, a new format in streaming platform advertising. This allows brands to amplify the effectiveness of existing investments in content, targeting new and additional opportunities without requiring new content production.

Strategic Implications for Performance-Driven Brands

For B2B marketers, agencies, and brands, this launch represents the larger B2B creative ecosystem shift away from static formats and towards utilizing technology to create more portable creative assets. No longer must brands think of creating each creative asset individually, nor rely on AI platforms that, currently, do not necessarily have any governing intelligences in place. Brands can now unlock their previous investments in social media.

This change is especially significant as media fragmentation grows, and omnichannel alignment will become crucial to ROI. Spaceback is positioning itself as a solution that will help marketers looking to leverage automation and brand safety to deliver speed and precision in performance advertising.

“The industry is moving away from one-size-fits-all creative toward flexible, format-agnostic solutions,” said Joe Hall, Chief Product Officer for Spaceback. “We feel we are uniquely positioned to meet brands where they are—with the content they already have—and help them scale it intelligently across display, online video, and CTV without sacrificing quality or brand control.”

In the increased adoption of AI in the adtech and martech landscape, Rembrand’s AI Intelligence Suite may mark the arrival of the next level in AI adoption in the industry, where human touch and creativity meet AI. For brands seeking to achieve the full potential of their social content in the age of connected TV, the upgraded version of Spaceback may be poised to change the face of performance ads.