Hightouch Introduces Content Assembly to Power On-Brand AI Campaign Creation

Hightouch, a leader in data activation and AI-driven marketing infrastructure, has unveiled Content Assembly, a new solution designed to help marketing teams generate on-brand campaign assets using AI agents grounded in their existing creative ecosystem.

The launch represents Hightouch’s first purpose-built content capability and further advances its broader vision for agentic marketing-where AI operates within real business context rather than producing disconnected outputs. Content Assembly differentiates itself from generic AI content generators by building from approved templates, creative assets, and established brand standards that organizations already rely on.

“Content production does not always need to start from a blank page,” said Tejas Manohar, Co-CEO and Co-Founder of Hightouch. “Content Assembly starts with what brands have already built and approved. It understands your layouts, imagery, brand rules, and past campaigns so every output is consistent, compliant, and ready to ship.”

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AI Agents Built Around Real Brand Context

With Content Assembly, the marketer only needs to state the purpose of the new campaign they wish to launch. The system automatically identifies the most relevant pre-approved template based on the purpose of the campaign, retrieves the necessary creative assets from other systems, and applies the best messaging patterns based on the performance of previous campaigns.

The teams are in complete control throughout the entire process. The campaign can be optimized using AI-driven suggestions or manual editing tools, followed by automated compliance checks using agents trained to meet legal and brand guidelines. The approved assets can then be exported directly to the activation channels or downloaded as production-ready HTML.

Accelerating Time to Market While Preserving Brand Integrity

In doing so, Content Assembly greatly reduces the time it takes to produce content and alleviates the burden on in-house design teams by unlocking the reusable value of existing templates and creative assets. As a result, the content produced is tied to pre-approved layouts and images, ensuring that legal and brand reviews are streamlined and that governance requirements are met.

The rapid creation of multiple content variations also allows marketers to further personalize their content.

Deep Enterprise Integrations Enable Smarter AI Execution

Content Assembly is driven by Hightouch’s strong integrations across enterprise tech stacks, such as cloud data warehouses, digital asset management (DAM) platforms, design tools, and martech infrastructure. This integrated approach enables AI agents to work with a comprehensive understanding of a business’s data, creative assets, processes, and goals—to ensure that the generated content is informed by real-world marketing realities, not just individual prompts.

The new offering is part of Hightouch’s overall Agentic Marketing Platform, which provides marketing organizations with AI agents that can work across data management, orchestration, and content creation, while ensuring governance, compliance, and brand integrity.

Hightouch’s Content Assembly offering is a further demonstration of the company’s positioning at the nexus of AI, data, and marketing execution, where it helps businesses efficiently and effectively produce campaigns at scale without compromising on quality, context, or control.