VideoAmp Expands VXP with Audio and Cinema Data to Power Unified Cross-Platform Planning

VideoAmp has upgraded its Cross-Platform Planner (VXP) by adding a new layer of first-party data from SiriusXM Media and National CineMedia (NCM), greatly increasing its capability to offer seamless, audience-centric media planning across various channels. This is a historic step as digital audio and cinema data have been united for the first time in a comprehensive cross-platform planning tool, which allows advertisers to orchestrate and evaluate their campaigns across linear TV streaming CTV, digital video, audio, and cinema – all from a single platform. By integrating SiriusXM Media, VideoAmp has tapped into the enormous digital audio market, enabling advertisers to grasp incremental reach more accurately and weave audio seamlessly into their overall media strategies. On the other hand, through NCM, VideoAmp is equipped with deterministic moviegoer data based on actual theater attendance, thereby turning cinema into a measurable and utilizable segment of premium video planning.

Also Read: Nextdoor Introduces AI Click Optimisation to Boost Hyperlocal Advertising Performance

Using VideoAmp’s clean room technology, VXP combines top-quality datasets to give a better, more precise depiction of modern audience behavior and media consumption. This growth initiative is focused on solving the challenges of multi-channel planning that have been around for a long time and it illustrates the media industry’s transition towards integrated, data-driven media strategies. Since advertisers want to have more accurate targeting and measurement of their campaigns right before the earliest buying seasons like the Upfronts, VideoAmp’s new action basically repositions VXP as a more all-in-one product for maximizing reach, frequency, and performance in a highly fragmented media environment.

Read Complete Post: VideoAmp Expands Cross-Platform Planner VXP™ With First Party Data from SiriusXM Media and National CineMedia