Advertiser Perceptions Partners with Data Quality Co-op to Advance Independent Quality Measurement in B2B Advertising Research

Advertiser Perceptions, the leading provider of strategic market intelligence for the advertising industry, and Data Quality Co-op (DQC), the insights industry’s first independent clearinghouse for data quality measurement, announced a strategic partnership to strengthen transparency in B2B advertising research.

The collaboration integrates DQC’s shared quality infrastructure into Advertiser Perceptions’ research operations, adding an independent layer of validation to the company’s rigorous data standards.

As the B2B research landscape becomes increasingly complex, ensuring respondent integrity is critical for business decision-making. Advertiser Perceptions has long prioritized high-quality sample sourcing over low-cost volume. This partnership operationalizes that commitment by utilizing DQC’s predictive intelligence to validate respondent trustworthiness in real time.

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“Our clients rely on us for precise insights from specific, hard-to-reach B2B audiences,” said Katie Jurina COO at Advertiser Perceptions. “Respondent quality has always been the foundation of our work. By partnering with Data Quality Co-op, we are bringing objective, third-party metrics into our workflow that validate the integrity of our data. It allows us to demonstrate to our clients that our sourcing is transparent, measurable and consistently meets the highest industry standards.”

Through this integration, Advertiser Perceptions is leveraging the Data Trust Score™, a respondent-level metric that ranges from 0 to 1,000. Unlike static fraud checks, the score utilizes a continuously learning feedback loop that analyzes technical signals, in-survey behavior and participation history across the research ecosystem.

This approach allows Advertiser Perceptions to proactively validate the quality of their sample sources and provide clients with greater confidence in the data underpinning their strategies.

“Advertiser Perceptions is taking a leadership role by prioritizing independent verification in the B2B sector,” said Bob Fawson, CEO of Data Quality Co-op. “B2B research requires a distinct level of precision. By adopting a shared quality infrastructure, Advertiser Perceptions is proving their commitment to quality through a standardized, independent framework.”

SOURCE: PRNewswire