MarTech360’S Weekly News Roundup With Microsoft, Infobip, Verint, Samba TV, TapClicks, LiveRamp And More!

Here is MarTech360’s weekly roundup of the top news from global markets. In this fast-paced world, breaking down information helps readers grasp the nuances that follow the news.

Top 10 News from this Week

• In Marketing Automation news this week…

Microsoft and Publicis Groupe Deepen AI Alliance to Shape the Future of Agentic Marketing

The partnership between Microsoft and Publicis Groupe has been enhanced into a full-stack AI-enabled marketing ecosystem that is tailor-made for the new era of agentic marketing. This is ten years after the inception of Marcel by the two companies, with the current partnership seeking to combine existing systems, agents, and identity data to aid companies achieve marketing success and link marketing campaigns with business results.

MiQ Acquires Rocket Lab to Expand AI-Powered Mobile App Growth Globally

MiQ is also venturing into new territories such as India and Mexico, but more recently, MiQ purchased Rocket Lab, which is a mobile app growth platform. This strategic move will definitely improve the AI-based services offered by MiQ in growing apps across the globe.

• In Customer Experience news this week…

Infobip and Telescope Partner to Provide SMS & WhatsApp Product Offerings to Boost Audience Engagement

Infobip partnered with Telescope, the leader in real-time audience engagement, to deploy multiple fan engagement campaigns, including processing fan voting for American Idol, the Brit Awards and recent BAFTA Awards.

Verint Sets the Stage for Engage 2026: The First “Better Together” CX Automation Event with Calabrio

Verint^®, The CX Automation Company™, announced Engage 2026 is taking place June 22–25, 2026, at the MGM Grand in Las Vegas. Engage 2026 marks a milestone: the first Engage with Verint and Calabrio as one – better together – company. Customers, partners and CX leaders will experience the full power of the combined Verint-Calabrio portfolio and receive insight into the product roadmap.

• In Mobile Tech news this week…

Samba and TiVo Announce Strategic Partnership to Transform CTV Advertising Across the UK

Samba TV and TiVo Ads, a part of leading entertainment technology company Xperi Inc., announced a strategic partnership that integrates Samba TV’s best-in-class analytics and audience targeting capabilities with TiVo’s connected TV (CTV) platform across the world, commencing immediately with the UK.

Clarvos Launches Agentic Workflow Platform for SMBs

Clarvos, a marketing technology startup focused on simplifying marketing workflows for growing businesses, announced the early access launch of its agentic marketing workflow platform designed to simplify how growing small and mid-sized businesses (SMBs) plan, create, and run marketing campaigns.

• In Marketing Analytics news this week…

TapClicks Expands AI Platform with Intelligent Marketing Reporting and Insights Automation

TapClicks, a Smart Marketing solutions company, has made a massive breakthrough by enhancing its AI-based platform to include new functionalities that aim to make performance analysis more automated, provide valuable insights, and generate reports via natural language prompting.

LiveRamp and Akkio Partner to Strengthen AI-Powered Marketing Measurement

LiveRamp has made an important announcement of forming a strategic relationship with Akkio, which would help bring AI technology into their existing network for data sharing. This partnership will ensure that marketers can use cross-channel insights more easily, and take action on them promptly.

• In Martech Content news this week…

Levanta Acquires Perch+, Expanding Its Affiliate Marketplace with Hundreds of Amazon Sellers and Publishers

Levanta, the leading affiliate and creator platform for e-commerce, announced the acquisition of Perch+, one of the earliest affiliate networks built specifically for Amazon sellers. Perch+’s network of sellers and affiliate partners will now operate within Levanta, giving them access to a modern affiliate and creator platform built for e-commerce.

PhotoShelter Introduces Content Derivatives to Streamline Omnichannel Marketing Workflows

One of the leading brands of digital asset management (DAM) tools that cater to brand owners is PhotoShelter, and it has launched its newest tool called Content Derivatives that helps the marketing teams make necessary adjustments to the visual assets in order to make them fit for different channels via their DAM tool.

• In Social Media Technology news this week…

Reshift Media launches Franify, the most powerful digital marketing platform built for franchises

Reshift Media, widely recognized as one of the top digital marketing firms for franchises, announces the launch of Franify, a first-of-its-kind platform designed to unify and optimize digital marketing across franchise systems.

• Article Of The Week…..

The Martech Playbook for Deploying AI Agents Across the Marketing Funnel

Most teams think they’re using AI. They’re not. They’re just chatting with it. Open a tool, type a prompt, copy the output. That’s not a system. That’s just assisted work. And it breaks the moment scale enters the picture. What’s actually changing right now is something else. AI is quietly moving from being a helper to becoming a worker. Not in theory. In real workflows.

The Subscription Economy’s Next Chapter: Why AI Will Make Every Brand a Loyalty Program

Subscription fatigue is real. People are canceling, trimming, questioning every recurring charge. It looks like the model is cracking. But that’s the wrong read. The subscription economy trends we’re seeing right now are not about decline. They are about disappearance. The model is not dying. It is going invisible.