VTEX Puts AI at the Core of Ecommerce, Announcing a New Era of Digital Commerce

VTEX, the global leader in digital commerce solutions, announced the evolution of its technology, placing AI at the core of its architecture. Unveiled at VTEX Day as part of VTEX Vision 2026, the update positions VTEX as an AI-native commerce suite built to automate operations, personalize customer experiences, and expand ad monetization.

“AI has evolved from just a tool to become the very core of the operation,” said Geraldo Thomaz, founder and co-CEO of VTEX. “With this launch, we are transitioning to a fully AI-native ecosystem. Our goal is for every interaction, every decision, and every workflow to be automatically optimized, freeing up teams to focus on strategic activities and delivering a more agile and personalized customer experience.”

Mariano Gomide de Faria, founder and co-CEO of VTEX, added: “With VTEX Vision 2026, we are turning AI into tangible results, empowering businesses to convert operational complexity into a competitive advantage and measurable growth. The next generation of commerce will be defined by those who can unite strategy, execution, and AI across the entire journey, and we are leading the charge.”

Also Read: SiteGround Launches All-in-One Ecommerce Platform for Small Businesses

Announced Today: The AI-Native Commerce Suite

To drive this new era of digital commerce, VTEX is introducing powerful autonomous features across its three primary platforms:

VTEX Commerce Platform: the first AI-native commerce operating system that operates conversationally, incorporating a layer of specialized, autonomous agents.

• VTEX AI Workspace: AI-native operating system with autonomous agents that improve decision-making and reduce operational costs;
• VTEX Storefronts with AI Personal Shopper: AI agents combine conversational interactions, semantic search, and recommendations to increase conversion;
• B2B Commerce with AI Quotation: Generates quotes from files or voice, accelerating sales cycles and improving conversion;
• Google UCP Integration (U.S.): Enables discovery and checkout directly in Gemini and Google AI Mode, with native cart sync; and
• VTEX AI Developer Toolkit: Accelerates development with AI assistants connected to VTEX knowledge, across Cursor, Copilot, Claude, and OpenCode.

VTEX CX Platform: redefines customer experience through AI agents that act independently yet in coordination across the entire journey, from discovery to purchase and post-sale support.

• Agentic Multichannel Experience: AI agents guide discovery and purchases across web, WhatsApp, and messaging channels;
• Autonomous Post-Sales: Handles order status, exchanges, and returns with over 91% AI-assisted automation;
• WhatsApp Store: Enables end-to-end shopping within WhatsApp; and
• Voice Commerce: Supports real-time voice interactions for purchase and support.

VTEX Ads Platform: empowers retailers to transform their digital environments into powerful media assets, creating new revenue streams and increasing margins.

• AI Campaign Management: Creates and optimizes multichannel campaigns based on business goals, improving ROAS; and
• AI Insights for Brands: Provides visibility into performance, attribution, and market share.

On Google’s UCP integration, Ashish Gupta, VP/GM of Merchant Shopping at Google, added, “Our goal with the Universal Commerce Protocol is to establish a standardized, seamless connection between AI agents and platforms across the web. By collaborating with platforms like VTEX, we are together helping agentic commerce scale, and unlocking entirely new shopping experiences for consumers.”

SOURCE: BusinessWire