Consensus, the market leader in demo automation, has revealed that it had signed a definitive agreement to buy Peel, an AI-powered sales enablement platform that converts static marketing and sales content into engaging, dynamic and interactive conversations in real time. The acquisition will fundamentally change buyer enablement and lay the groundwork for the very first AI-native platform that can carry out a conversation, a demo, and a learning session all at once throughout the entire buyer journey.
Getting rid of the “Waiting” in B2B Sales More and more modern B2B sellers are seeking a do-it-yourself model, as they usually like to do research on their own and get agreement among their team members before contacting the sales rep. The old sales methods – simply providing static PDFs, scheduling demos, and using disconnected tools – usually add a lot of barriers that end up slowing the deal cycles.
The combination of Consensus’ interactive product tours and Peel’s conversational AI agents solves this by turning websites, videos, and presentations into dynamic, personalized experiences. This creates a “buyer-led” environment where every interaction captures critical zero-party intent data, allowing the product to adapt in real time to the buyer’s needs.
“AI enables a transformational shift from showing a product through a static demo to letting the product sell itself,” said Doug Johnson, CEO of Consensus. “Buyers don’t want to be guided through a process; they want to explore, ask questions, and build confidence on their own terms. With Peel, every demo, every asset, every interaction becomes a conversation that drives the deal forward. Now, sales is armed with intent data, so they know how to progress the deal. This is what a modern buying experience should feel like.”
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Driving Outcomes with Specialized AI Agents
The Peel framework relies on the use of customized AI systems to advance every phase in the customer journey funnel. Combining Peel’s framework with Consensus’ analytics and interactive video demos enables the creation of an endless feedback cycle for customers and a holistic overview of the engagement process for revenue teams, which allows for buyer-centric experiences.
“Peel was built to make content interactive: to give buyers a way to actually engage, not just consume,” said Brannon Santos, CEO of Peel. “Joining Consensus brings that vision to life at scale. Together, we’re creating a system where products can converse, educate, and move buyers forward, without requiring a meeting or forcing a sales motion.”
“For years, the buyer had to wait. Wait for the demo. Wait for the rep. Wait for an answer to a question they already knew how to ask. That era is over. Now the product speaks for itself. Said Ben Henson, CRO of Peel. “Consensus built the gold standard for how buyers experience a product. Peel taught that product to answer back. Together, we’re building something that has never existed: a buying experience with no waiting room.”
Strategic Advantages for Go-to-Market Teams
The integrated platform offers several core benefits to modern revenue organizations:
Interactive, Agent-Led Buying: Replacing static content with real-time, adaptive conversations.
Unified Buyer Intelligence: Capturing and acting upon intent signals across every touchpoint.
Accelerated Deal Cycles: Automating discovery and equipping sales reps with the full context of the buyer’s journey before the first discovery call.
Complex Industry Support: Providing high-stakes content experiences that improve product understanding and information retention.
Consensus plans to rapidly integrate Peel’s capabilities into its existing infrastructure. The transaction is expected to close in the second quarter of 2026, subject to customary closing conditions and regulatory approvals. Customers of both platforms will continue to receive full support as the companies work to accelerate the combined product roadmap.
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