Kaltura is now making its Avatar Video Production Studio generally available. This platform allows companies to leverage AI in transforming organizational knowledge into avatar videos for large-scale deployment. The release represents yet another important development in the area of AI-powered digital engagement by helping enterprises quickly turn their content resources into valuable video content without going through traditional content production processes.
With many organizations generating large amounts of information within the company and from customers, many companies fail to effectively utilize this content because of the inefficiencies involved in sharing it among different units within the organization. Most of the time, corporate knowledge is locked up in webinars, training sessions, presentations, documents, and internal communications, reducing its value. Through its latest product, Kaltura provides a way for businesses to easily transform their knowledge into engaging video content.
Avatar Video Production Studio provides businesses with the ability to instantly convert audio/video, presentations, websites, and documents into short avatar-talking videos. Moreover, it is possible to create professional videos based on textual input within minutes. The process eliminates video recording, editing, scheduling, and post-production activities, which will allow organizations to speed up the process of creating content while making it less complicated.
The software solution has been designed to facilitate content production scaling without hiring additional employees. Different departments can create their own videos without compromising quality.
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Accelerating Enterprise Video Production and Knowledge Activation
According to Kaltura, early adopters of Avatar Video Production Studio have reported approximately 90% reductions in production time compared to traditional video workflows. Organizations are also seeing a 3–5x increase in content output without additional operational overhead, allowing businesses to speed up time-to-publish and improve knowledge accessibility across the enterprise.
Unlike standalone AI video generation tools, Kaltura’s solution is fully integrated into the company’s broader enterprise-grade digital experience platform. The infrastructure supports large-scale deployments across industries including technology, education, healthcare, financial services, professional services, media and telecommunications. The integration also ensures enterprise-level governance, security and scalability for organizations deploying AI-powered engagement experiences globally.
Businesses can seamlessly distribute avatar-led videos across learning platforms, digital content hubs, virtual events and customer engagement channels. This enables organizations to deliver the right information in the right format at the right time, improving user experiences while aligning content delivery with broader business objectives.
Video-to-Live Capability Redefines Interactive Engagement
One of the standout capabilities introduced with Avatar Video Production Studio is its Video-to-Live functionality, which transforms traditional one-way video communication into interactive real-time experiences.
With this feature, viewers can transition directly from watching a recorded avatar-led video into a live conversation with the same AI-powered avatar. Users can ask follow-up questions, explore topics in greater depth and receive contextual responses in real time. This creates a more dynamic and responsive engagement model that helps organizations scale customer support, employee training and user guidance without expanding human support teams.
The launch also aligns with Kaltura’s broader vision for agentic digital experiences, where AI systems move beyond static content delivery to actively guide users through personalized journeys and actions.
AI-Powered Experiences Designed for Action and Personalization
Being a key feature of Kaltura’s Agentic Digital Experience Platform, the Avatar Video is an AI-enabled product that incorporates journey orchestration functionalities. It allows avatars to comprehend the user’s intentions as well as organizational contexts and enterprise knowledge in order to serve different business purposes.
The platform is capable of assisting organizations to navigate the users through onboarding processes, employee training, customer service, and purchase experience. They would be highly customized and accessible at any time, allowing businesses to create interactive experiences and gather insights for future content and customer journey optimization.
There are multiple industries that have already found useful ways of employing the platform. For example, sales teams may generate brief videos out of recordings of their meetings, which help them follow up on customers and make deals faster. Education organizations and corporate learning groups use it to transform their classes and training sessions into more visual and interactive lessons. Moreover, internal communication departments produce video summaries out of their leadership updates and company-wide town halls.
“We are witnessing a fundamental shift from content creation to knowledge activation,” said Ron Yekutiel, Co-Founder, Chairman, President, and CEO at Kaltura. “Organizations have vast amounts of knowledge locked inside recordings, documents, and fragmented systems. Avatar Video Production Studio unlocks that knowledge and transforms it into interactive, personalized experiences that drive engagement, understanding, and business results – at scale. With the transition from video to live, agentic interaction, we are enabling organizations to move beyond passive content delivery and into a world where every piece of content becomes an opportunity to guide, engage, and drive outcomes.”
Expanding the Future of AI-Driven Enterprise Communication
Avatar Video Production Studio launch signals the increasing importance of generative AI and conversations in corporate communication tactics. With businesses looking for quicker and easier means of leveraging internal knowledge, AI avatars appear to be an essential element for digital transformation initiatives.
Through automated video production, AI-driven conversation experiences and enterprise-level scalability, Kaltura intends to facilitate digital transformation by making the process of creating and distributing knowledge more efficient and engaging.
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