Sainsbury’s Nectar360 partners with Merlin Entertainments to help families across the UK enjoy more quality time for less with Nectar

• Nectar members can now spend points at over 20 Merlin attractions across the UK, including Alton Towers Resort, Thorpe Park, LEGOLAND® Windsor Resort, Chessington World of Adventures Resort, the London Eye and SEA LIFE aquariums
• Members can also double the value of their Nectar points on tickets; for example, swap £5 worth of points for £10 off
• To redeem, open the Nectar app, select the Merlin offer, then book via the dedicated booking page

Nectar has launched a new partnership with Merlin Entertainments, giving members a new way to save on days out across the UK. Customers can now spend their loyalty points to secure entry at more than 20 Merlin attractions when they book through the Nectar app.

The offer covers popular destinations across the UK, including LEGOLAND® Windsor Resort, Chessington World of Adventures Resort, Alton Towers Resort, Thorpe Park, the London Eye, SEA LIFE aquariums, Warwick Castle, Cadbury World and more.

For even greater value, Nectar and Merlin are giving customers the opportunity to double the value of their points. For example, by simply swapping £5 worth of Nectar points customers can save £10 off Merlin ticket prices.

From world famous theme park rides to immersive indoor experiences, the partnership offers Nectar members a new way to redeem their points, turning their everyday grocery shopping into opportunities for families to visit destinations, experiences and attractions across the UK. It’s quick and easy to redeem. Nectar members simply open the app, select the Merlin partner offer, book via the Merlin x Nectar website, choose how many points they want to use at the checkout and receive their tickets by email.

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Mark Given, Sainsbury’s Chief Technology, Marketing and Data Officer, said: “We know our Nectar members want great value and real rewards. That’s why our partnership with Merlin matters. It’s all about giving families fun days out for less and making every point count towards something special.”

Amir Rasekh, Nectar360’s Managing Director, said: “Making it easy for customers to spend their points is really important. By stripping out unnecessary steps, we’ve created a faster, more intuitive redemption experience in partnership with Merlin – one that’s much better for our Nectar members.”

Stan Swinton, Merlin’s Chief Growth Officer, said: “With Nectar, we are able to offer even better access to days out and holidays for families across the UK. This partnership is another step in realising our ambition of providing affordable attractions that bring families close together through play. With Bluey the Ride: Here Come The Grannies at Alton Towers and World of PAW Patrol at Chessington World of Adventures, now is the best time for Nectar customers to enjoy the benefits of Merlin attractions and even more Nectar points.”

About Nectar360

Nectar360 starts with the UK’s largest multi partner loyalty programme and ends with brands connecting to their customers in smarter, more meaningful ways. Working with over 900 brands, including Sainsbury’s, Argos, British Airways, Esso and American Express®, we use rich data and deep behavioural insight to understand who customers are, what they value, and how to reach them with relevance. With access to over 24 million members, we help brands, agencies and partners turn insight into loyalty – and loyalty into growth. We’re a full‑service, full‑strategy retail media network. That means pairing data with creativity; using loyalty to fuel precision; and giving clients the clarity and confidence to plan (including CPG and General Merchandising brands like Unilever, Samsung and PepsiCo), activate and measure with impact. From omnichannel campaigns that move customers from social to shelf, to tools that unlock billions of real data points, we make every decision count. Since 2002, we’ve redefined what retail media can do – blending media, loyalty, data and insight to deliver outcomes for brands and better experiences for customers.

About Merlin Entertainments

Merlin Entertainments is a world leader in branded entertainment destinations, offering a diverse portfolio of resort theme parks, city-centre gateway attractions and LEGOLAND Resorts which span across the UK, US, Western Europe, China and Asia Pacific. Dedicated to creating experiences that inspire joy and connection, Merlin welcomes more than 60 million guests annually to its diverse global estate in over 20 countries. An expert in bringing world-famous entertainment brands to life, Merlin works with partners including the LEGO Group, Sony Pictures Entertainment, Peppa Pig, DreamWorks and Ferrari to create destinations where guests can immerse themselves in a wide array of brand driven worlds, rides and uplifting learning experiences.