Sprinklr Launches Social Index to Measure How Brands Win High-Impact Consumer Moments

The introduction of the Social Index by Sprinklr is a new benchmarking approach aimed at measuring how effectively brands interact with their audiences through important real-time interactions on social media sites. According to the results gathered from analyzing more than a million interactions over 11 months for 1,160 brands, there appears to be a widening gap between the presence of brands and the engagement with customers. Brands are scored based on a normalized 0-10 scale based on the number of posts and responses and engagement, sentiment, and conversations generated by the audiences.

Also Read: Observe.AI Launches Companion Agent to Strengthen AI-Human Collaboration in Customer Service

Many brands have been found to be very active online yet unable to make any genuine connections. In such cases, areas such as retail, technology, telecoms, and financial services have shown substantial disparities between content production and audience connections. Brands can be categorized into five levels of maturity that vary from “Broadcast” to “Convergence.” It is worth noting that true success lies not in the amount of content produced but rather in an integrated approach to real-time engagement using artificial intelligence. This launch comes at a time when the industry is shifting towards AI-driven approaches to customer experiences.

Read Complete Post: Sprinklr Launches the Social Index