AppsFlyer Expands Marketing Measurement With New Web Performance Capabilities

AppsFlyer now offers Web Performance Measurement – a new offering that will help marketers achieve complete visibility throughout the entire customer journey by linking web and app interactions into a unified measurement system. This move will reinforce the company’s overall vision of developing an innovative marketing cloud that will allow companies to understand their customers’ interaction across different platforms such as websites, mobile applications, and digital advertisements. The new offering gives marketers detailed attribution capabilities and performance analysis of campaigns.

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With the help of privacy-driven measurement solutions combined with real-time analytics, the firm AppsFlyer is set to meet industry requirements for more accurate, end-to-end visibility in a rapidly fragmented digital landscape. According to the company, today’s customer journey doesn’t happen through one particular channel, and that’s why there’s an increasing need for measurement solutions which can support brands seeking to achieve higher levels of personalization, engagement, and conversions. This solution also represents the transition toward intelligent marketing measurement tools driven by AI and automation technologies.

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