Ogury Introduces SONA to Bridge the Gap Between Audience Planning and Campaign Execution

SONA, which stands for Strategic Optimization with Next-generation Audience, is Ogury’s newest agentic advertising product aimed at enhancing the cohesion between audience planning and campaign delivery, solving a problem marketers face in today’s fragmented media landscape. By leveraging Ogury’s proprietary Persona Intelligence, brands and agencies will have the ability to convert their campaign briefs into a data-backed, persona-oriented audience strategy that can be delivered uniformly across media channels, such as mobile, desktop, and connected TV.

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Using a combination of observed actions, self-reported information, and purchase intent, SONA offers scalable audience personas that take into consideration the actual interests and behaviors of consumers while ensuring privacy guidelines. Moreover, it helps advertisers optimize their workflows by enabling them to quickly get from planning to execution. Available via Ogury One and compatible with advanced AI solutions like ChatGPT, Claude, and Gemini, which support MCP protocols, SONA reflects the emergence of agentic AI in the realm of advertising. Overall, the new release can be considered yet another sign of the industry’s evolution towards the use of intelligent and automated decision-making systems.

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