Cloudinary Launches Image-to-Video to Help Enterprises Scale Video Content Creation

Cloudinary has now unveiled its latest service offering Image-to-Video, which uses AI to assist businesses to easily convert their static images into production-quality videos without incurring the hassle and expense associated with traditional video-making processes. Embedded right into the existing visual media platform of Cloudinary, the technology allows for the generation of videos out of images that already exist on its digital asset management platform. The product caters to retailers, travel companies, marketplaces, and others who have large collections of images including those relating to their products, marketing campaigns, images provided by partners, or images created by users.

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Whereas most AI video production services are independent of each other, the Cloudinary solution retains the videos inside the enterprise ecosystem and enables automatic tagging, resizing, localization, moderation, and distribution of such videos through the same workflow and automation features. This release comes at a time when there is an increasing need for video production scaling in light of the consumer’s demands for engaging video experiences and control over production costs while retaining brand identity. With the help of this solution, companies will be able to leverage the existing images as videos.

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