Sarah Townsend has joined Fox Agency as Head of Technology & AI, taking on a role focused on the agency’s global technology and artificial intelligence offering.
Townsend brings nearly two decades of experience helping businesses adopt and use technology. Her appointment comes as B2B agencies face growing pressure to move AI beyond experimentation and find practical ways to embed it across strategy, creative work, operations and client delivery.
The creation of a dedicated Technology & AI leadership role reflects a wider change across the agency sector. AI is no longer being treated solely as a tool for generating content or improving individual tasks. Agencies are increasingly exploring how it can support research, customer insight, workflow automation, personalization and campaign execution.
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However, the challenge is not simply adopting more AI tools. Agencies also need to decide where the technology adds genuine value, how it fits into existing processes and where human judgment remains essential. This makes technology leadership increasingly important as agencies develop more structured approaches to AI adoption.
For B2B marketers, the shift could also change expectations of agency partners. Clients are likely to look for teams that can combine creative and strategic expertise with a practical understanding of data, automation and emerging technology.
Townsend’s appointment reflects the growing importance of leaders who can connect technology strategy with real business and marketing needs.
As AI becomes more deeply integrated into agency operations and client work, roles that bring together technology, experimentation and practical implementation are likely to become increasingly common.
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