FADEL, innovator of brand compliance, rights management, and content tracking software, announced release 5.1 of Brand Vision, its…

AppsFlyer, the global leader in marketing measurement, attribution, and data analytics, launched Creative Optimization, its new…

AnyRoad, the leading platform for data-driven experiential marketing, announced Pinpoint, a new AI-powered feedback assistant that…

On average, salespeople make eight cold call attempts to reach a prospect, as shared by The Brevet Group. Prospecting has never…

Natural Language Processing (NLP) is like the rockstar of artificial intelligence these days. Think text generators that whip up…

The holy grail of marketing and sales teams worldwide is alignment, which is frequently sought but rarely achieved. It's no…

VisitIQ, a leader in the identity intelligence and activation platform space, recently announced a number of major additions to…

As many businesses take a "wait and see" approach to artificial intelligence, Zimmerman Advertising, one of the world's largest…

Brightcove, the world’s most trusted streaming technology company, announced the launch of Brightcove Marketing Studio for Sales,…

Understanding Marketing Mix Modeling Marketing Mix Modeling (MMM) is a statistical analysis technique. It is used to evaluate…