Brightcove Launches Marketing Studio for Sales
Brightcove, the world’s most trusted streaming technology company, announced the launch of Brightcove Marketing Studio for Sales,…
Understanding Marketing Mix Modeling: The Key to Effective Marketing
Understanding Marketing Mix Modeling
Marketing Mix Modeling (MMM) is a statistical analysis technique. It is used to evaluate…
NinjaCat Introduces AI Agents to Boost Marketing Efficiency and Performance
On November 13, 2024, NinjaCat, the AI-driven data and analytics platform for marketing, announced the launch of NinjaCat AI…
Exclaimer Launches HubSpot Integration to Enhance Targeted Marketing Through Email Signatures
Exclaimer, the global leader in email signature management solutions, introduces its latest CRM integration with the HubSpot…
MarTech360 Interview with Mike Bernard, Chief Marketing Officer at Vendavo
"To drive growth for your brand, fight really hard against the urge to overcomplicate how you communicate with potential buyers.…
Harvest Group Acquires Bold Strategies, Boosting Media & Shopper Marketing
Harvest Group, a national integrated commerce agency, announced its acquisition of Bold Strategies, Inc. (BOLD), an eCommerce,…
Litmus Enhances Email Marketing with New Authentication Monitoring, Video Features, and…
On October 30, 2024, Litmus, a leader in email marketing, announced the release of new products and platform updates. These…
Uptempo Introduces New Marketing Planning Capabilities
Uptempo, the leading enterprise marketing planning platform, announced new features that help global marketing teams get more…
Lifesight Launches an Enhanced Unified Marketing Measurement Platform, Tailored for the…
In a pivotal move for brands aiming to navigate today's privacy-centric digital landscape, Lifesight has just introduced the…
Marketing 360® Launches Social App to Boost Business Reach
Marketing 360® is thrilled to unveil a game-changing Social app that is set to revolutionize the way businesses manage their…