DoubleVerify Sets New Standards in Performance Measurement with DV Attention for Publishers MarTech360 Bureau Nov 7, 2024 On November 6, 2024, DoubleVerify (DV), a leader in digital media measurement, introduced DV Attention for Publishers, a…
IAS Expands Brand Safety And Suitability Measurement For Youtube To Include Performance Max And… News Desk Jun 17, 2024 Integral Ad Science(IAS), a leading global media measurement and optimization platform, announced the expansion of its…
Adform and VIOOH Grow Partnership to Power DOOH Performance and Measurement Globally News Desk May 10, 2024 Adform, the most powerful and safe media buying platform built for game changers, announces its growing partnership with VIOOH,…
MNTN Announces Full Integration With Rockerbox, Offering Marketers Enhanced Cross-Device Measurement… News Desk Jan 25, 2024 MNTN, the Hardest Working Software in Television and a trailblazer in Performance TV advertising, announced a full integration…
Industry-First Approach: Reach3 Insights’s New Integrated solution complete with predictive… News Desk Jan 19, 2024 Reach3 Insights, in collaboration with renowned expert in consumer influence Ed Keller, have released the first and only solution…
Brightcove Launches Marketing Insights: A Game-changer for Video Marketing Measurement MarTech360 Bureau Nov 8, 2024 On November 7, 2024, Brightcove, a trusted streaming technology company, introduced Marketing Insights, a new feature within its…
Nielsen launches deduplicated YouTube CTV campaign measurement in Thailand News Desk Oct 25, 2024 Nielsen, a global leader in audience measurement, data and analytics, has announced the expansion of YouTube Connected TV (CTV)…
DoubleVerify Broadens Media Quality Metrics on LinkedIn to Fortify Brand Safeguards and Measure… MarTech360 Bureau Oct 23, 2024 On October 22, 2024, DoubleVerify (DV), a leading digital media measurement software platform, announced the expansion of its…
C Squared Social Selects MNTN as Exclusive Performance TV Provider News Desk Oct 16, 2024 C Squared Social, a technology-driven digital advertising agency specializing in performance marketing, is proud to announce their…
Amazon Unveils Simplified Product Launch, Optimization, and Measurement Solutions News Desk Oct 16, 2024 Amazon Ads launched a suite of new advertising capabilities that bring together insights from across the marketing funnel to help…