Smartly Introduces Brand Pulse; Industry-First Solution Designed For the New Consumer Journey… News Desk Mar 20, 2024 Smartly, the AI powered advertising technology company transforming advertising experiences for brands and consumers, announces…
Clinch Unveils Unique CTV Creative Performance Insights News Desk Mar 14, 2024 Clinch, the leader in dynamic ad serving and personalization and creator of Flight Control, the Omnichannel Campaign Activation…
LTK, the Creator Commerce Platform, Launches Connected TV Advertising for Brands and All-New Creator… News Desk Mar 14, 2024 LTK, the platform that powers Creator Commerce™, unveiled two new solutions to help brands accelerate their creator marketing…
Wondery Renews with Veritonic for Brand Lift, Providing Expanded ROI Measurement to Brands News Desk Mar 13, 2024 Veritonic, the industry’s comprehensive audio analytics and research platform, announced that Wondery has renewed its agreement…
DoubleVerify and NBCUniversal Expand Partnership to Launch First-of-its-Kind Program-Level… News Desk Mar 13, 2024 DoubleVerify, a leading software platform for digital media measurement, data and analytics, and NBCUniversal, announced an…
DISQO’s Cross-Media Ad Measurement Now Amplified By Inscape’s Smart TV Viewing Data News Desk Mar 12, 2024 Brand experience platform DISQO is now connected to Inscape’s automatic content recognition (ACR) TV viewing data, strengthening…
Crealytics Sets New Standards in Marketing Metrics with iCLV Measurement Platform News Desk Mar 8, 2024 Crealytics, a leading adtech firm in the retail media and performance marketing industry announced the next evolution of its iCLV…
Muck Rack Launches Major Measurement and Reporting Enhancements News Desk Mar 7, 2024 Muck Rack, the company that enables organizations to build trust, tell their stories and demonstrate the unique value of earned…
IAS Expands “Made For Advertising” (Mfa) Ai-driven Measurement And Optimization Solution… News Desk Mar 6, 2024 Integral Ad Science(IAS), a leading global media measurement and optimization platform, announced the expansion of its Made for…
Comcast Advertising Launches Signal Authentication Service to Improve the Accuracy of Cross-Screen… News Desk Mar 1, 2024 Comcast Advertising, the advertising division of Comcast Cable, announced the launch of its new Signal Authentication Service.…