Syno International Partners with Comcast Advertising to Advance TV Measurement News Desk Oct 14, 2024 Syno International, a global leader in data solutions and consumer insights, announced a strategic partnership with Comcast…
Blis rolls out omnichannel measurement solution into broader market News Desk Oct 10, 2024 Blis, the geo-powered advertising tech stack, announced the global release of Smart Holdout Groups, its industry-leading…
Nielsen launches deduplicated YouTube CTV campaign measurement in the Philippines News Desk Oct 4, 2024 Nielsen, a global leader in audience measurement, data and analytics, has announced the expansion of YouTube Connected TV (CTV)…
VideoAmp Reveals Next-Generation Outcome Measurement Capabilities MarTech360 Bureau Sep 25, 2024 VideoAmp, a leader in media measurement, has taken a leap forward by directly integrating client data sets into its proprietary…
Innovid Rolls Out In-Platform QR Code Tool for Development, Delivery, Measurement, and Optimization MarTech360 Bureau Sep 13, 2024 On September 12, 2024, Innovid, an independent software platform specializing in the creation, delivery, measurement, and…
Strategies to Develop and Evaluate Media Measurement Framework Nikhil Sonawane Sep 2, 2024 In an era where the volume of information has become overwhelming for people to consume, it can be challenging for businesses to…
Nielsen launches deduplicated YouTube CTV campaign measurement in Australia News Desk Aug 28, 2024 Nielsen, a global leader in audience measurement, data and analytics, announced the expansion of YouTube Connected TV (CTV) ads…
Comscore Campaign Ratings Integrated with Basis Technologies for In-Depth Cross-Channel Incremental… MarTech360 Bureau Aug 22, 2024 On 21st August 2024, Basis Technologies, a global provider of media automation and programmatic advertising solutions announced…
Northbeam Unveils Apex: New Integration with Meta to Boost Ad Performance MarTech360 Bureau Aug 16, 2024 On 14th August 2024, Northbeam, a leading marketing measurement platform utilizing AI and machine learning to drive profitable…
FreeWheel Introduces Innovative CTV Solutions to Enhance Performance Marketing MarTech360 Bureau Aug 14, 2024 FreeWheel, a leading technology platform in the TV industry, has introduced the Performance Suite, now available within its…