DISQO’s Cross-Media Ad Measurement Now Amplified By Inscape’s Smart TV Viewing Data News Desk Mar 12, 2024 Brand experience platform DISQO is now connected to Inscape’s automatic content recognition (ACR) TV viewing data, strengthening…
Crealytics Sets New Standards in Marketing Metrics with iCLV Measurement Platform News Desk Mar 8, 2024 Crealytics, a leading adtech firm in the retail media and performance marketing industry announced the next evolution of its iCLV…
Muck Rack Launches Major Measurement and Reporting Enhancements News Desk Mar 7, 2024 Muck Rack, the company that enables organizations to build trust, tell their stories and demonstrate the unique value of earned…
IAS Expands “Made For Advertising” (Mfa) Ai-driven Measurement And Optimization Solution… News Desk Mar 6, 2024 Integral Ad Science(IAS), a leading global media measurement and optimization platform, announced the expansion of its Made for…
Comcast Advertising Launches Signal Authentication Service to Improve the Accuracy of Cross-Screen… News Desk Mar 1, 2024 Comcast Advertising, the advertising division of Comcast Cable, announced the launch of its new Signal Authentication Service.…
Inuvo Now Provides Advertisers the Ability to Measure Performance of Netflix Ad Campaigns Across… News Desk Feb 29, 2024 Inuvo, Inc., a leading provider of marketing technology, powered by artificial intelligence that serves brands and agencies,…
Reveal Mobile Partners with Place Exchange to Provide Programmatic Out of Home Campaign Measurement News Desk Feb 28, 2024 Reveal Mobile, the leading provider of Out of Home (OOH) campaign measurement, announced the integration of its OOH…
Comscore Transforms Local and National Ad Campaigns with Pioneering Cross-Platform Audience… News Desk Feb 23, 2024 In a groundbreaking advancement for the advertising industry, Comscore, a global leader in planning, transacting, and evaluating…
Innovid the First to Provide Granular Outcomes Measurement Across All DSP & SSP Ad Buys News Desk Feb 23, 2024 Innovid, an independent platform for the creation, delivery, measurement, and optimization of advertising across connected TV…
DoubleVerify Enhances Proprietary ‘Made for Advertising’ (MFA) Measurement & Protection… News Desk Feb 14, 2024 DoubleVerify, a leading software platform for digital media measurement, data and analytics, announced the launch of new tiered…