SPOTIO Launches Leaderboards to Enhance Sales Performance News Desk Aug 12, 2024 SPOTIO, the leading provider of field sales engagement software, is excited to announce the launch of its highly anticipated…
XR Extreme Reach and Roku Make Strategic Business Alliance to Propel TV Streaming Ads Performance MarTech360 Bureau Aug 6, 2024 Extreme Reach (XR) has announced an enhanced partnership with Roku to boost the performance of TV streaming advertisements. This…
Pathformance Announces Amazon Measurement and Analytics News Desk Aug 5, 2024 Pathformance, a leading provider of data-driven solutions for brands and marketers is excited to announce the launch of our latest…
Comcast Adv & Comscore Boost Accuracy in TV Ad Measurement News Desk Aug 2, 2024 Comcast Advertising, the advertising division of Comcast, and Comscore, a trusted currency for planning, transacting, and…
Loop Media Announces Viewability Measurement and Fraud Protection Partnership with DoubleVerify News Desk Jul 18, 2024 Loop Media, Inc., a leading multichannel streaming CTV platform that provides curated music videos, sports highlights, news, and…
Esportal Becomes First Gaming Platform to Offer Brand Lift Measurement with Brand Metrics… News Desk Jul 9, 2024 Esportal, a premier platform for competitive gaming, proudly announces its groundbreaking partnership with Brand Metrics, marking…
Nielsen launches deduplicated YouTube CTV campaign measurement in the UK News Desk Jul 5, 2024 Nielsen, a global leader in audience measurement, data and analytics, has announced the expansion of YouTube Connected TV (CTV)…
Marketing Intelligence Platform Funnel Acquires Measurement Firm Adtriba News Desk Jun 27, 2024 Funnel, the marketing intelligence platform, has announced its acquisition of the marketing measurement company Adtriba. The move…
Yottaa Expands Its Strategic Partnership With Fastly to Enhance Web Performance and Security News Desk Jun 26, 2024 Yottaa, a leader in website optimization and performance solutions, is proud to announce it is now an official Fastly managed…
IAS Extends Collaboration With Microsoft Advertising To Provide Third-party Measurement For… News Desk Jun 26, 2024 Integral Ad Science, a leading global media measurement and optimization platform, announced it is expanding its collaboration…