WPP and Google Cloud Forge Groundbreaking New Collaboration to Lead Generative AI-driven Marketing… News Desk Apr 10, 2024 Google Cloud Next, WPP and Google Cloud announced a new collaboration that will redefine marketing through the integration of…
XPON TECHNOLOGIES Achieves the Marketing Analytics Partner specialisation via Google Cloud Premier… News Desk Dec 13, 2023 XPON Technologies Group Ltd, a founder-led marketing technology and cloud business providing mission-critical services and…
Ogilvy reveals key influencer marketing trends for 2024 News Desk Nov 22, 2023 The Creator Economy is estimated to be worth $500 billion by 2027. An impressive 96% of the creator economy is yet to be tapped…
MarTech360 Interview With Heni Hazbay, Vice President of Marketing and Growth at Pipedrive Peter May 29, 2023 "We try to be as data-driven as possible on top of the brand perception we know we have and leverage our existing customer base…
New State of Marketing Budget Survey Reports on Need for Precision in Marketing PR Newswire Oct 13, 2022 Integrate, the leader in B2B Precision Demand Marketing (PDM), announced new research on “The State of Marketing Budgets 2022”…
MarTech360 Interview With Wendy Mak, Chief Marketing Officer, Link Group Krutika Parmaj Oct 7, 2022 "Watching the dramatic evolution of marketing through tech, AI and automation is nothing short of amazing. We’ve gone from…
MarTech360 Interview With Radmila Blazheska, Chief Marketing Officer, SecurityHQ Krutika Parmaj Sep 15, 2022 "The most important thing is if you are doing targeted and agile campaigns, you are getting consent from your audience, that is…
Zib Digital on Building a Marketing Strategy for Tik Tok Globe Newswire Jul 7, 2022 As the popularity of Tik Tok continues to grow around the world, Tik Tok presents businesses with a unique advertising opportunity…
Experts Weigh in on the Trends Shaping the Future of Digital Marketing Globe Newswire Jul 5, 2022 The digital marketing landscape is constantly evolving and keeping up with current trends is more important than ever to help…
WPP to Acquire Marketing Technology Leader Bower House Digital Business Wire Jul 1, 2022 WPP announces it has agreed to acquire the business of Bower House Digital, a leading marketing technology services agency located…