Botify announces new measurement benchmark model for reliable calculation of organic search return on spend

Botify, the leading natural search performance marketing platform , announced significant progress in calculating organic search-related returns – known as return on organic search spend (ROSS). New computational model sets industry standard for how corporate brands and marketers can measure and improve their marketing investments. Coinciding with this, organizations are increasing their efforts to maximize cost-effective strategies to engage audiences and prioritize profitable channels to achieve continued growth and success.

Adrien Menard, CEO and co-founder of Botify, said: “The industry urgently needs standardized measurement systems to accurately measure the impact of organic search to allow for informed and direct comparisons, and Return on Ad Spend (ROAS) is now one of them. The value of a data-driven comprehensive search strategy is often overlooked and misunderstood, and this is what we hope to change with ROSS.”

Calculating organic search returns has long been challenging due to delays between optimization and results, limited performance visibility, and reliance on manual engineering processes with a lack of automation. SEO was isolated from the broader suite of marketing tools, and users have long had to rely on paid methods to increase brand awareness.

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By changing this perception with models like ROSS, Botify is committed to changing the value and understanding of organic search. When fully leveraged, ROSS has the potential to break down SEO barriers and enable brands to better determine how paid and organic search work together to drive profitable and sustainable brand discovery.

Botify has successfully validated the ROSS model in early tests by leveraging existing organic and paid search data provided by participating customers. These results can improve SEO across the entire organization by demonstrating its true value, scalability, and sustainability of metrics.

Tony Fong, Marketing – SEO + Deep App Linking Manager at PUMA Group said: “As a data enthusiast, it is really inspiring to have a new way to measure the impact of organic search, and its connection with ROAS will help us develop a more comprehensive search within the organization. and ways to promote SEO. I can’t wait to explore and improve our search game.”

In addition to ROSS, Botify will offer additional platform capabilities that further enhance its customers’ ability to measure organic search impact. details as follows:

• Paid search data integration to facilitate overall search strategy.
• Split testing capabilities to quickly discover which optimizations will have the greatest impact.
• Revenue dashboard that provides a comprehensive, shareable view of your marketing investments for paid and organic search.

Botify is committed to providing customers with accurate and reliable insights to measure SEO ROI. The company has and will continue to revolutionize organic search, prioritizing innovation and ROSS advancement, cementing its position as the new benchmark in the industry.

SOURCE: Businesswire