Botify Welcomes New CMO and SVP Legal to Support Global Growth Initiatives

Botify, the leading enterprise software company for performance-driven organic search, welcomes two new members to its executive team and is expanding its flagship offices in New York and Paris to meet growing global customer demand. Robert Rothschild is joining Botify as Chief Marketing Officer and Angela Newman as Senior Vice President of Legal. Both have careers that span multiple decades in their respective disciplines, bringing a wealth of knowledge and experience to Botify at a vital growth stage of the company. This comes on the heels of a strong 2021, which included securing $55 million in Series C funding, product enhancements that resulted in signing 76 new customers across top-tier brands in retail, ecommerce, and publishing, landing a spot in the exclusive Google Cloud Marketplace, and opening new offices in Singapore, Sydney, and Tokyo.

Key Takeaways:

  • Botify brings on senior talent to scale for global growth
  • New CMO to lead branding efforts and support global revenue targets
  • Senior Vice President of Legal to support global strategic initiatives

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Botify is an enterprise software company that helps brands turn organic search into an efficient, measurable, and sustainable channel for both traffic and revenue growth. Powered by a unique unified data model, prescriptive insights, and automated processes, Botify delivers an end-to-end SEO management solution that enables customers to unlock the true growth potential of their website. 

Botify is used by 500+ leading global companies across industries including e-commerce, travel, media & publishing, classifieds, and more, including Expedia, Macy’s, Farfetch, Marriott, L’Oréal, Crate & Barrel, Conde Nast, Groupon, Github, Carvana, FNAC Darty, and The New York Times. Botify also partners with leading technology and services companies such as Salesforce Commerce Cloud, WordPress VIP, Google Cloud, Jellyfish, Chameleon Collective, Foresight Digital, Contentsquare, and iPullRank.


Also Read: VIZIO Accelerates Advertising Technology Investments, Expands Team To Meet Growing Demand for Direct-to-Device Advertising Experiences

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