Ekimetrics Named a ‘Leader’ in Independent Research Firm’s Latest Report on Marketing Measurement and Optimization

Ekimetrics  a leader in data science and AI-powered solutions, is a leader in The Forrester Wave : Marketing Measurement and Optimization, Q3 2023. Named a “Leader” in Marketing Measurement and Optimization for the third quarter

In this report, Forrester ranks the top nine marketing measurement and optimization solutions companies based on 38 criteria divided into three categories: current product offering, strategy, and market presence. , received the highest score of 5/5 in 16 criteria. Among its criteria are vision, innovation, marketing optimization and budget management, model operations, technical talent, consulting talent, marketing strategy consulting, modeling and technology consulting, global client management, pricing flexibility and Includes transparency.

The Forrester report states that Ekimetrics “ offers a broad range of services featuring the One.Vision platform and an engineering-led, data science-driven company culture,” and that Equimetrics’ unique vision “ provides marketers with a wide range of services. “We are creating intelligent business systems by providing next-generation analytics to customers and helping them build sustainable marketing plans .”

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In conclusion, the Forrester report concludes , “Companies looking for a forward-thinking, agile provider with strong engineering capabilities should consider Ekimetrics .”

Ekimetrix is ​​a leader in data science and AI solutions. For over 16 years, we have been a pioneer in the use of AI and advanced data science in integrated marketing measurement, holistic business optimization, and a wide range of sustainability goals.

Our goal is to combine high impact with long-term business objectives.

Ekimetrics is one of the world’s largest independent analytics companies, with offices on three continents and more than 400 data professionals. Since 2006, we have led over 1000 data science projects in over 50 countries, delivering over €1 billion in benefits to our clients.

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SOURCE: Businesswire