Marchex Announces Additional AI Solutions to Empower Businesses

Marchex, which harnesses the power of AI and conversational intelligence to drive operational excellence and revenue acceleration, announced the phased rollout of its vertical-specific advanced AI solutions for lead identification, lead value assessment, and trending topics discovery. These innovative AI solutions deliver descriptive, predictive, and prescriptive insights that enable businesses to improve return on ad spend, understand the primary elements driving changes in customer behavior, and increase sales. Launching in Q4 2024, these solutions are tailored for automotive OEMs and dealers, home services, medical, dental, and automotive services.

Advanced AI Solutions key benefits:

• High-Value Lead Identification: Scoring that reveals the highest potential leads.
• Industry-Specific Customization: Businesses receive the most relevant, actionable insights.
• Data-Driven Decisions: Track trends, optimize resource allocation, and make informed decisions based on comprehensive customer insights.
• Marketing Optimization: Industry specific lead and appointment rate models that optimize marketing campaigns to drive high-value leads.
• Improved Attribution: Segment target audiences and improve automated bidding using any combination of lead outcome, lead value, and topics.
• Understand relevant customer topics: Identify topics and trends that are most important to a successful sale and customer experience.+

Also Read: Snowplow Named Leader in Snowflake’s Marketing Data Report

“Marchex’s industry leading AI solutions provide an unprecedented level of visibility into customer interactions, offering industry-specific context so businesses can better understand lead value and lead outcomes, the topics that matter most to their customers, and how those topics change over time,” said Troy Hartless, Chief Revenue Officer at Marchex. “As businesses strive to make informed decisions and drive impactful business outcomes, these new AI solutions underscore our commitment to transforming customer data into a strategic advantage.”

SOURCE: Businesswire