Material Launches Agile Insights for Fast, Powerful Decision Guidance

Material, a leading insights, marketing and technology company, is pleased to announce the launch of Material Spotlight, an agile insights product offering quick yet powerful research that delivers insightful recommendations to inform business decisions.

In a market saturated with do-it-yourself, low-touch solutions providing quick-turn data, Material Spotlight is the market’s solution for those needing more. With Material Spotlight, clients get a potent dose of Material’s behavioral science, insights and storytelling combined with flexible surveys targeting any audience. Within as little as one week, clients receive focused, story-forward insights with data-backed recommendations to support larger business initiatives.

“Material prides itself on being a trusted strategic partner, guiding clients to make informed, data-backed decisions that help shape their company’s future. At the same time, we see a significant gap in the agile research space that solves quicker, simpler asks,” said Kate Whittle, Material senior vice president of strategy and innovation. “Short, quick asks are often just as strategic as the big complex ones; this is why we’re so excited to launch Material Spotlight, offering recommendation-first reporting that meets time-sensitive business needs.”

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Spotlight offers a more flexible solution that focuses on the unique goals of each client’s engagement. These hyper-targeted, 5-minute surveys answer one to two targeted business questions. Once complete, clients receive a short, story-forward report providing insights and recommendations.

Utilizing Material’s deep human understanding capabilities combined with its long-time praxis in market research and insights packaged in an agile offering, Material Spotlight can support marketing and insights teams with their rapidly evolving company needs in areas including:

• Narrowing and prioritizing direction and focus area;
• Contextualizing unexpected customer reactions, changes and trends;
• Understanding impact of competitor launches; and
• Supporting innovation and development loops.

Material is a global strategy partner that combines deep human insights with modern technology that speeds engagement and growth for the world’s most recognizable brands and innovative companies.

SOURCE: Businesswire