Meltwater Winter Product Release delivers greater impact with faster time to value, better analytics and continuous rollout of generative AI capabilities

Meltwater, a leading global provider of social, media and consumer intelligence, announces its Winter Release with new product enhancements that will help Meltwater customers be more efficient and effective through greater PR impact, better analytics and faster time to value.

The use of AI-powered solutions continues to have significant benefits for PR & Marketing teams looking to make an impact with content and campaigns that drive results. Meltwater’s soon-to-be-released State of Social Survey 2024 found that 58% of marketers are planning to increase their use of AI tools in 2024. The biggest gains reported as a result of using AI are saving time writing and editing, and improving content creation. At the same time, marketers are facing limited time, bandwidth and resources, making the opportunities for AI-powered solutions all the more relevant.

Meltwater has been listening to customers and discovering new ways to make their solutions more powerful and more intuitive, investing in product development based on these needs. The company doubled down on investment in its AI engine with a wide range of benefits that will save users time and effort across its suite of solutions including media intelligence, media relations, social listening & analytics, consumer intelligence, social media management, influencer marketing and more. With these updates, Meltwater continues to solidify its position as an enterprise-grade suite of solutions and an AI leader poised to define the future of media, social and consumer intelligence.

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The Winter Release is full of new enhancements that provide more value than ever before for Meltwater customers, enabling:

• Greater PR Impact: PR pros can surface strategic insights, deliver engaging briefs to key stakeholders, land more media coverage and report on results and ROI with Meltwater’s relaunched Media Relations solution.
• Better Analytics: Users now have more innovative tools to turn data into insight, measure social media ROI and streamline end-of-year reporting, with enhanced dashboards and measurement tools.
• Faster Time to Value: Customers can unlock the full benefits of Meltwater faster than ever, with new and improved features to streamline and strengthen workflows including new integrations, AI powered summarizations and more.

The Winter Release introduces new innovations that will make Meltwater users’ lives easier, across teams and departments:

• New PR Insight Reports help teams easily illustrate the tangible value of their work with automated reports with insights on key coverage, shifts and brand perception.
• Redesigned Dashboards allow users to easily create robust reports and dashboards that can tell the full story of activity and results across campaigns, including a 360° view of performance across teams and regions for Meltwater’s enterprise customers.
• Discovery Explainer analyzes trends and shifts that users need to know about and leverages the power of generative AI to generate a human-like text explanation to provide context in seconds.

SOURCE: Meltwater