Operative Unveils AOS Insights: Real-Time Business Intelligence to Accelerate Revenue for Media Companies

Operative, the leading advertising management solution for the world’s top media brands, announced the release of AOS Insights, a powerful new analytics and reporting module within its flagship AOS platform. Designed to streamline media operations, AOS Insights empowers companies with real-time access to critical advertising data—turning insights into immediate revenue-generating action.

Built directly into the AOS media management ecosystem, AOS Insights replaces outdated reporting tools with dynamic, embedded visualizations. This allows media organizations to uncover cost-saving opportunities, enhance operational efficiency, and discover new sources of revenue—without leaving the workflows they already use.

As media companies continue to navigate increasingly fragmented ad ecosystems across linear, digital, and streaming channels, AOS Insights provides a centralized, intelligent layer of business intelligence. This modern analytics module gives sales, operations, and strategy teams the ability to monitor key revenue and performance metrics in real time, enabling faster, smarter decision-making with a single, unified view.

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Next-Generation Analytics Built for Media Workflows

AOS Insights is a key component of Operative’s data and analytics roadmap. Developed on an API-first, cloud-native architecture, the solution harnesses the scalability of Google Cloud’s BigQuery for powerful data ingestion and transformation. It integrates Looker, Google Cloud’s business intelligence platform, to deliver AI- and ML-powered insights that reveal trends, outliers, and performance predictions—driving smarter strategies and greater revenue optimization.

By embedding these capabilities natively within AOS, Operative eliminates the need for disjointed third-party tools or time-consuming exports. Users gain access to live operational data and analytics dashboards from within the platform, setting the stage for future AI-driven innovations.

“Media companies are under constant pressure to optimize revenue across their linear, streaming, and digital businesses,” said Michael Grossi, CEO at Operative. “With AOS Insights, we’ve embedded the advanced BI capabilities our customers need directly into the AOS platform – so they can act on revenue opportunities the moment insights appear.”

Key Features of AOS Insights:

• Real-Time Revenue Visibility: Pre-built dashboards provide instant access to sales performance, delivery health, and pipeline metrics—updated live as data flows in.
• Self-Service Analytics: Business users can easily customize reports, apply filters, and create new dashboards—eliminating dependency on IT teams or third-party BI tools.
• Machine Learning-Driven Forecasting: AI-powered insights automatically surface patterns, detect anomalies, and project future performance—helping teams make proactive decisions.
• Streamlined Report Distribution: Schedule and share reports with internal stakeholders automatically, improving communication and reducing manual effort.
• Integrated, End-to-End Workflows: Maintain full data integrity with seamless API connectivity across AOS modules—removing the need for manual imports or exports.

“With AOS Insights, we’ve transformed reporting from a reactive task into a proactive, data-driven experience,” said Steve Paoletti, Senior Vice President of Product at Operative. “Our customers will immediately benefit from faster time-to-insights, reduced overhead, and the ability to make strategic revenue-driving decisions with confidence – all without juggling multiple tools.”