Quad Partners with Adalytics to Elevate Media Protection and Transparency

Quad/Graphics, Inc., a leading marketing experience company, has announced a strategic partnership with Adalytics, a premier provider of advertising analytics and data science solutions. This collaboration marks a significant advancement in media transparency and security, as Quad and its full-service media agency, Rise, implement industry-leading protocols to minimize ad exposure to non-human traffic across media-buying platforms. Beyond enhanced media protection, this partnership will empower brands with greater visibility into their digital media investments, enabling more informed and effective decision-making.

By integrating Adalytics’ proactive safeguards against low-quality, non-performing media, along with advanced impression-level log-file analysis, Quad strengthens its connected marketing solutions and holistic approach to media execution. Through this partnership, Quad and Rise will provide clients with enhanced campaign safety, deeper insights, and optimized media spend allocation.

“In today’s landscape, with more technology and AI solutions in the market, clients deserve to know that the media they invest in is being delivered to real humans,” said Joshua Lowcock, President of Media for Quad. “This partnership with Adalytics underscores Quad’s commitment to advocate for our clients and help ensure their media spends yield maximum returns. By integrating Adalytics’ tools into our processes, we’re setting a new benchmark in digital media protection, forensics, quality and effectiveness, further solidifying Rise’s position as a leading media agency.”

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Rise will expand its service offerings by leveraging Adalytics’ sophisticated capabilities, including media-quality and efficiency monitoring, brand-safety analysis, supply-path optimization (SPO) monitoring, geo-targeting compliance, and detection and mitigation of “made-for-advertising” (MFA) sites.

Dr. Krzysztof Franaszek, Founder of Adalytics, expressed enthusiasm for the collaboration: “One of the things that makes Quad special is its willingness to embrace data-driven advertising. This means getting access to detailed log-file data and having someone constantly analyze and review that data. Furthermore, we at Adalytics believe that Quad has a proactive rather than reactive stance on media quality issues, actively looking into details that may pose reputational risk or undermine the effectiveness of clients’ media investments. Together we hope to further optimize media performance and give advertisers a holistic understanding of who and what their digital ads are funding.”

Quad and Rise will work closely with Adalytics to offer log-file analysis and develop customized research solutions that cater to the specific needs of their diverse clientele. This partnership reinforces Quad’s commitment to raising industry standards, delivering measurable results, and fostering greater transparency and accountability in the ever-evolving digital advertising landscape.